On December 10, the second "Online Shopping Festival" kicked off in the cross-border e-commerce industrial park in Yichang Free Trade Zone（YFTZ）. More than 200 online and offline enterprises participated in this activity with the mode of "Talent Anchor + Brand Trend + Double Twelfth Festival" which ignited a wave of shopping. The "Live Marathon" lasted for three days and promoted over 20,000 local and overseas high-quality products successfully in an all-round way.

　　According to the event arrangement, the live broadcast special session of cross-border e-commerce import on the 10th, with C6 cross-border purchase, Angel cross-border e-commerce, Tengtai International and other enterprises as the main body, invited recommenders to conduct real-time online promotion on platforms such as Tiktok, Kwai, Wechat Channels, and Yichang Live. The 11th was a day for special live broadcast of cross-border e-commerce exports in which foreign and bilingual anchors were invited to simultaneously recommend domestic export products on Alibaba's live broadcast platform, TikTok and other platforms. On the 12th, a special live broadcast was held to promote offline self-operated stores. (Reporter He Guanying, Intern Chen Xiaohan)