On Nov 28, the third “Global Online Shopping Festival” was held in China (Hubei) Pilot Free Trade Zone in Yichang. Nearly 500 participants from governmental departments, enterprises, colleges and e-commerce companies gathered at the festival.

　　At the opening ceremony, contracts were signed on cooperation of talents training, training bases construction and industry alliance among the parties, accompanied by plaques unveiling ceremony.

　　The 2-day shopping festival consisted of four sessions: 2nd Yichang Cross-border E-commerce Summit, Import and Export Commodities Supply and Marketing Promotion Conference, Celebrities-assisting E-commerce Live-streaming Sales and E-commerce Talents Training and Job Fair, and it was the first time for the celebrities including Vlog stars and internet influencers to be introduced to popularizing the Yichang-made products of live-streaming sales and Vlogs.

　　On the first day of the shopping festival, more than 30 foreign trade enterprises reached an intent on cooperation with local suppliers. The celebrities of seven livestreaming studios sold high-quality products for the local enterprises in Yichang, such as Eskonjac, Qugu Food, Hanway and Hubei Zhongda Technology, which achieved more than two million online visits and online and offline sales of over one million yuan. (Correspondents/Yang Tingting & Gui Wen)