“Yichang Beer,” produced by Kazakhstan’s First Brewery, is sold in Central Asia and Russia, and this shipment marks its official debut in China through a licensed distributor.
“Yichang” became famous in Central Asia and Eastern Europe through Silk Road tea exports in the history. In recent years, inspired by the Belt and Road Initiative, the brewery chose “Yichang” as a Chinese cultural symbol and registered it as a trademark to boost market appeal and meet consumer needs. (Reporters/Gao Wei and Deng Yuqin, Intern/Zhong Wenlu)