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Home/Foreign Affairs > International Exchanges >
Yichang-made sweet rice wine gains global appeal
2025-03-20 09:54:38
  It was learned on March 10 that the sweet rice wine and other fermented beverages produced by Hubei Guizhilian Food Technology Co Ltd were gaining popularity overseas, with exports expanding to Canada and other countries.

  In recent years, the company has established a raw material cultivation base of over 13 hectares and a 1,000-square-meter fermented-beverage production facility. Rooted in ancient brewing methods, the company has long been dedicated to innovating traditional techniques recognized as a precious intangible cultural heritage.

  By integrating traditional techniques with modern technology, the company has developed over 30 fermented beverage varieties. Its signature fresh rice wine currently leads in online sales on major e-commerce platforms. In 2023, the company produced 860 tons of sweet rice wine, generating an output value exceeding 20 million yuan. As of 2024, production has reached 210 tons (valued at 6 million yuan), with annual projections set at 1,800 tons (40 million yuan). The enterprise has also provided employment opportunities for over 200 households and nearly 1,000 residents in surrounding communities. (Reporter/Gong Changjun)