On the construction site of Huaxiang Commercial Center Phase II -- Three Gorges Cultural World, workers are as busy as bees. It is heard that this project covers five functions，including culture, tourism, commerce, business and residence, attracting Hai Di Lao Hot Pot, CHAMATE and many other famous brands contracted, which means it will become a new city card in Yichang.

　　In recent years, Xiling District adheres to the concept of shifting modes, adjusting structures, upgrading industries to actively build a modern industrial system. The District takes the good advantage of location at the core area of the city, and supported by the modern service industry as the "regional commercial and business center" and "tourist service center" to create "Prosperous Xiling". Service industries as commerce and tourism have become increasingly prominent in the regional economy.

　　Huaxiang Phase II, CBD Phase III, Easyhome, Parsons Music, ITC(International Trade Center) City, Central South Area Development Project... "Among the 52 projects to be assessed this year, 26 are business, tourism projects." said Tian Junsheng, Director of Xiling District Commercial and Travel Bureau. Xiling District newly increased 151 commercial enterprises last year, with the total number of 456 amounting for a quarter of that of the city and the total retail sales of social consumer goods reached 15.17 billion RMB, taking more than a fifth of that of the city.

　　In accordance with the idea of "Basing at the Three Gorges, acting in cooperation with Wuhan and Chongqing, improving the level, integrating industries", Xiling District gradually formed four business circles, including Yiling Square, Central Business District, Jiefang Road Pedestrian Street, Huaxiang Commercial Center, more than 50 various professional markets and featured streets, forming a trade circulation pattern. Besides, Yiling Square core business district strides towards the retail sales of tens of billions RMB, and Yichang Suning is upgraded to a new level and its radiation is to the entire Southwest China in just a few years, the retail sales of which increase 30 percent after it enters the field of electronic business. What’s more, the local business magnate Guomao Group will build the first upscale department store, the first shopping mall in Western Hubei -- ITC City.

　　Xiling District is the most concentrated area of Yichang tourism because it also gathers more than 70 percent of the city\'s tourist reception elements and more than 80 percent of the consuming markets. The headquarter of 5A-level travel agency China International Travel Service Yichang Branch was established in this district seven years ago, with the total tourists reception number over 700,000, which maintains No.1 in Yichang top ten travel agencies during the six consecutive years. And Xiazhou Hotel Group has been making its hotels bigger and stronger, and then it develops tourism products, travel agency, tourist attractions and other emerging industries, so that it is listed as one of the province\'s tourism reserve enterprises.

　　The prosperous Xiling District is just around the corner. With Pinghu Peninsula, the modern industrial town, photography museum, ebony museum coming into being and a number of projects developing, a "Consumer Paradise" will rise along the banks of the Yangtze River in Western Hubei in near future.

　　(Reporter Xiang Jingfang, Correspondent Liu Mingqiang, Deng Huali, Fan Liang)