After a shopping frenzy of different goods under so many brands on November 11, the premier online bargain shopping day in China, consumers seemed to prefer local, special and leisure foods on December 12th. Recently, the high-end caviar of Tianxia Sturgeon Industry competed with other special foods from more than 20 provinces for markets. It’s "the first special local product in Jin-Chu area (the ancient name for Hubei province)" sold in Taobao Yichang Pavilion, the exclusive agent, with mandarin, preserved meat and natural honey on the e-commerce platform of Taobao,

　　Tianxia Sturgeon’s Caviar Ranks First in “Jin-Chu” Area

　　At eight pm, December 12, the high-end caviar of Tianxia Sturgeon Industry, which is labeled as the first specialty of Hubei Province, competed online with other Chinese excellent local productions from 24 provinces, an activity launched by Taobao Yichang Pavilion called Taobao · China with “three best specialties in one region” ,

　　At that night, the reporter opened "Foodie Map" of Hubei province on Taobao website, and found that the link of the best three local productions like Tianxia sturgeon\'s caviar, Honghu lotus root growing in fertile blue mud, and Shennongjia wild agaric was placed on the homepage. Within one hour, Taobao successfully sold 41 pieces of caviar in 18 gram package.

　　After searching “caviar” as the key word, the reporters found that the sales volume of Tianxia sturgeon\'s caviar was far ahead. To ensure the successful holding of this activity, Tianxia Sturgeon Company has specifically ordered packages with classic stylish appearance and excellent thermal insulation, and adopted the high-quality spoons imported from Japan and cans from Italy.

　　In order to offer higher-quality and more rapid services to customers, Taobao Yichang pavilion has signed a major and segregated account agreement with SF Express Company, guaranteeing swift delivery of goods to customers in Beijing, Shanghai and Guangzhou within 18 hours and ensuring their timely taste of Sturgeon caviar.

　　200 Packages of Chinese Blood Orange Sold a Day

　　Compared with caviar, “the luxury” among the food, the sale of mandarin, the first agricultural product entering e-commerce, was still hot. According to the information on website searched by reporter, Chinese blood orange, featured product launched by the old brand "Xiang Ge Orange" has presold 9419 pieces by ten pm at “Double 12” evening, including nearly 200 pieces sold on that day. Qinjiang ponkan which is a kind of mandarin in season also sold in large volume. At present, navel orange, ponkan and other mandarin sales on line are mostly in the form of pre-sale to guarantee the fresh taste of fruits when they are delivered to customers.

　　"Yichang\'s agriculture product is full of local characteristics, making it possible to develop e-commerce market." said Zhang Mingyong, leader of Taobao Yichang pavilion. He introduced that experts sent by Taobao Headquarter in Hangzhou has visited Yichang\'s agricultural product market and thought highly of Tianxia caviar and other products last month.

　　Preparation of Three Gorges Pavilion with Chinese Characteristics

　　Up to now, the total number of certifications of agricultural products has reached 707, of which 510 are pollution-free products, 164 green food, 21 organic food and 12 agricultural products with geographical indications which ranked the first in Hubei Province. With so many agricultural products renowned at home and abroad, it’s pity to see there is no real e-commerce center in Yichang. Recently, the municipal government has approved the application of e-commerce on the development of agricultural industrialization raised by the Municipal Bureau of Agriculture. This also means that current agricultural industrialized electronic business platform will get the opportunity to further upgrades.

　　"Relying on the rich agricultural resources, Yichang will build Three Gorges Pavilion with equal footing of Hubei Pavilion and Taiwan Pavilion," said Zhang. He explained that the upgraded agricultural industrialized platform will play the role of e-commerce center, providing opportunities for high-quality agricultural products in Three Gorgers area to enter Three Gorges Pavilion, and assuming the responsibility of training to suppliers on e-commerce knowledge .In the near future, more local and high-quality agricultural products will meet the needs of foodies in China. (Reporter: Zhao Wei)