On February 6, it was learned from the Municipal Tourism Holiday Office that a total number of 1,044,700 tourists from home and abroad visited Yichang during the 7-day Spring Festival, with year-on-year increase of 25.7%. The total tourism revenue reached 387 million Yuan, up 31.84% year-on-year.

　　213,100 tourists visited six key scenic spots under monitor, with year-on-year increase of 13.82%, among whom, 61,200 visited the Three Gorges Dam, up 21.91% year-on-year; 46,000 visited Qu Yuan\'s Hometown in Zigui, up 34.83% year-on-year. The Three Gorges Dam kept the leading position with 11,200 tourists on February 3, breaking the record of 11,000 tourists in a single day set during the 2013 Spring Festival. Tourist surge appeared on the 2nd and 4th  day of the new year at the Xiling Gorge Scenic Spot. The tourist number of a single day reached 10,600 and 11,000 respectively, which was a significant increase.

　　Different places planned and arranged their tourism products and festival activities according to its own characteristics of tourism resources. Red lanterns were hung up at the Three Gorges Tribe Scenic Spot and wonderful performances were offered to visitors at Bawang Zhai; The Three Gorges Dam was in full “taste” of the Spring Festival with lanterns, ribbons and China knot everywhere; Wuluozhongli Mountain, Tianzhu Mountian and Machi Ancient Village scenic spots launched Bachu culture, Taoist culture, other cultural performances and activities.

　　The rural tourism, temple fair tourism, and praying tourism together with other forms of tourism flourished the tourist market. In Dianjun, Yuan’an and Changyang, many agritainment sites offered family reunion dinners with Tujia flavor during the Spring Festival. “Taigezi” and many other authentic Tujia dishes were preferred by many tourists; in Yuquan Temple in Dangyang and Mingfeng Mountian in Yuan’an people crowded to pray for the coming new year. Only on the first day of the new year, the tourist number reached 12,000 at Yuquan Temple.

　　As the Annual Tourism Card could be used as usual during the Spring Festival, DIY travels were more preferable. Additionally, the issue of the annual tourism card in Jingmen also contributed to the growth of self-driving tourist number. According to statistics, self-driving and DIY tourists accounted for more than 80% of all tourists who visited Yichang during the Spring Festival. (Reporters Yuan Xuemei, Wang Ying, correspondent Fan Ruiqing)