On June 9, the writer learnt from Hubei Nice Industrial Co., Ltd that the first batch of jewelry designed and produced by this company had been delivered to Brazil. As souvenirs for World Cup in Brazil valuing 25 million US dollars, they would glow on the stage of World Cup. At present, Nice is cooperating with PLATACERO Company, the purchaser assigned by FIFA to accomplish the follow-up orders by firmly accelerating the production of the assigned products.

　　It’s known that at the beginning of the preparation of Brazil World Cup, PLATACERO Company, the purchaser assigned by FIFA, had been searching for the suitable jewelry souvenir manufacturers in a broad range. Owing to its fabulous designs, fine quality, strong capacity and good international reputation, Nice stood out from hundreds of competitive companies and won the authorization to produce souvenirs for the World Cup.

　　It’s a real challenge to the Nice’s design and production capacity because there was only half a year left for the company to accomplish the order and the purchaser had strict demands on secrecy of designs, the quality and packing of the products. After the formal signing, in order to pass through FIFA’s examination of the products, Nice mobilized a large amount of manpower and material to develop more than 500 types of new products. At the same time, all the staffs of Nice cooperated with each other, overcame the difficulties caused by various new types, short producing time and detailed secrecies etc, and produced jewelry souvenirs weighing 2.2 tons in total as scheduled, making it possible for products “made by Nice” to go up on the stage of the international major sporting event successfully.

　　In 2012, Nice invested the construction of Three Gorges International Jewelry Park in Wufeng National Industrial Park. This project was listed as the major project for economic and social development of Wufeng city, major project supported by Yichang Municipal Party Committee and Yichang Municipal Government, major project of Hubei Province successively. Since the construction has been started, it created a “Nice Speed”: within 5 months, the first batch of buildings came into service; within 8 months, it got the first order; within 10 months, it began to earn foreign exchange. The first year when it went into operation, Nice gained an output value of 270 million RMB, establishing a platform for the transfer of jewelry industry from coastal cities to the hinterland.

　　At present, investment in the fixed assets of Nice has reached more than 800 million RMB. The jewelries processed can add up to more than 2 million sets. With the particular automatic casting system, dust pelletizing system for grinding and polishing than other counterparts and the core technologies of wax setting and casting, full-automatic plate making, CNC engraving and milling and laser marking, Nice has laid a solid foundation to meet the international standards and strengthen the ability for international competition.

　　For the next step, Nice will attract investment by investing and implement the model of 1+X to innovate new structure of operation and management for the company. It will also make efforts to enlarge the productivity, increase exports and improve the ability of earning foreign changes to assure annual output value exceeding 100 million RMB.

　　(Correspondent: Tang Tingting and Liu Fang)