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3 Local Brands Awarded China’s 500 Most Valuable Brands
2014-07-07 08:55:43

  It’s learned that the 2014 list of China\'s 500 most valued brands was released by the World Brand Lab in Beijing on June 25. 3 enterprises in Yichang were on the list, making Yichang the leader among prefecture-level cities with most listed brands. The value of the 3 brands totaled over 50 billion yuan.

  With a brand value of 33,266 million yuan, Daohuaxiang Group was listed in the 64th place. It has been short-listed in the top 100 brands and ranked the 3rd out of the 11 listed brands in Hubei province. Hubei Yihua Chemical Industry Co., Ltd ranked the 186th. Its brand value was 11,645 million yuan. Hubei Zhijiang Spirit Industry Group had a brand value of 6,536 million yuan and ranked the 336th. Those 3 enterprises in Yichang showed their faces on the list.

  Based on the list, 3 Yichang enterprises appeared on the 500 again. The total value of the 3 brands this year reaches 51,447 million yuan, which is 9,118 million yuan higher than last year\'s value.

  The World Brand Lab is a professional research institution of brand valuation in the world. It was established in New York City. The chairman of the World Brand Lab is professor Robert Mundell, the “Father of the Euro” and 1999 Nobel Laureate in economics. The research results of the World Brand Lab have become important basis for the evaluation of intangible assets in mergers and acquisitions of many enterprises. Therefore, it’s called “The Barometer of Brand Trust” of the world.

  (Reporter: Long Yizhou)