The Yichang department stores make a "new action" during the annual mid-year sales season. In addition to the traditional discount and other sales promotions, the department stores have expanded their promotions into a new field- "Wechat".

　　"Followed the official Wechat of "TIMES_SHOPPING", we will choose 20 lucky followers who can get 50 yuan cash card as the gift." Recently, the Times Shopping offered a new promotion activity on their official Wechat. They expand the scope of traditional mid-year sales activities to "online" through the Wechat, thus the effects of interpersonal communication will promote the online brand promotion. The staff of the Times Shopping introduces that the new promotion has been expected to become a long-term activity on the official Wechat to consolidate the "online" heat of traditional department store. There will be a lottery online and a cool gift offline. From July 4 to 6, customers who are shopping at Times Shopping will not only enjoy the lowest discount of the seasonal products, the appreciation of pre-deposited money, but also a series of the annual mid-year promotions, such as lucky draw, valued redemption, and etc. Meanwhile, in view of the seasonal factors, the sponsors provide a large number of summer essential commodities as the gifts. Furthermore, they will give away free thousands herbal teas for the customers to beat heat.

　　It is learned that the Times Shopping has started the mid-year activity of "distribute vouchers in the city". The customers who use the vouchers will also enjoy the discount based on the purchases.  (Correspondent: Yang Cheng)