The “promotion video program of Yichang” has drawn great attention from mainstream media and netizens at home and abroad since it was broadcasted on Times Square, New York on 23rd, May. It will contribute a lot as Yichang is promoting its image in tourist industry to establish an international brand and attract more tourists from abroad.

　　From May to October, the “promotion video program of Yichang” will be repeatedly broadcasted on the huge outdoor screen on Times Square in New York, presenting America Yichang’s grand vision and culture, such as Three Gorges Dam, the view of a smooth water area at the top of steep gorges, Xiajiang Haozi, which are work songs of men towing boats along Yangtze River, fork songs that are sung in the fields during or after work, and so on. This 19.5 by 12.2 meters huge screen is also called “China screen”.

　　According to the Information Office of Yichang Municipal Government, this video is named as Yichang Is Waiting for You. It presents six groups of lens: Three Gorges, red autumnal leaves, Three Gorges Dam, extraordinary landscape, exciting drafting and Three Gorges Tribe Scenic Spot in 15 seconds, presenting the world Yichang’s grand vision and deep culture.

　　This kind of initiative exhibition and marketing presents Yichang’s international thinking and sighting. And it will help the world to know a more open and confident China as well as a more energetic and pleasant Yichang, according to Zhang Jianping, a researcher from the Foreign Economic Research Institute in NDRC (National <javascript:void(0);> Development <javascript:void(0);> and <javascript:void(0);> Reform <javascript:void(0);> Commission <javascript:void(0);>). (Reporter: Song Xiaoxiao)