It is learned from Yichang Municipal Bureau of Quality and Technical Supervision that the creation of a city with high product quality is promoting. The new brand economy is emerging, and 86 enterprises and 120 local brands won the Hubei Famous Brand Award from January to June, ranking first among the cities in the Hubei Province.

　　On January 26, Yichang City was approved by the State Administration of Quality Supervision to create "National Model City of Quality", becoming the only approved city in Hubei Province. Main leaders of Municipal Party Committee and Municipal government attach great importance to the quality of products and "High-quality and Sustainable Development" has become the core of the city\'s development strategy. Quality has been included in the integrated objectives management by the Municipal Party Committee and Municipal government for five consecutive years. In 2014, it was adjusted into economic development projects of integrated objectives management and its assessment weight was also increased. The collaboration mechanism built by the Quality Supervision Bureau and the relevant departments will promote various enterprises and institutions to take part in quality management activities and enhance the  improvement of product quality.

　　Brand effect drives the rapid economic growth. According to reports, in 2013, the sales of city\'s brand-name products reached 48.84 billion RMB, an increase of 7.015 billion RMB, and the total assets size of brand-name companies reached 83.5 billion RMB, an increase of 4.257 billion RMB. (Reporter: Long Yizhou; Intern: Guo Feilong; Correspondent: Xu Hanjun)