Owing to fine weather, TGD free charge and free high-speed road policy, Yichang appeared a tourism boom during the National Day Golden Week.
　　According to the Municipal Holiday Office, during the Golden Week holiday, a total number of 4,660,900 tourists at home and abroad visited Yichang, with a year-on –year growth of 29.29%, and the total tourism revenue was 2.74 billion yuan, an increase of 33.27%, both of which hit records high.
　　The Three Gorges Dam presented its high popularity under the free charge policy
　　TGD attracted large crowds of tourists since it was the first Golden Week under the free charge policy. From October 2, Yichang tourism market continued to heat up. The high-speed road from Wujiagang to TGD area was crowded with large numbers of vehicles. Yichang East Railway Station Square were full of visitors and each enquiry point was crowded with visitors who came to consult.     
　　According to statistics, from October 2to 5, the visitors to TGD exceeded 40,000 per day, which reached the red warning line. ​​The accreditation tourist vehicles which entered into TGD were over 55,000.
　　Influenced by TGD, a large number of visitors flocked to the surrounding scenic spots. During the holiday, the visitors in two consecutive days in Qingjiang Gallery were over 40,000. The number of visitors in Zigui reached a peak, which was 47.87% higher than last year, and the tourism revenue increased 53.74%. The number of visitors in Qu Yuan\'s Hometown increased 30% per day, which achieved a historic leap.
　　In addition, the average daily reception of four cruises of Yichang Transporation Group whose route was “two dam (the Gezhou Dam& the Three Gorges Dam) one gorge (Xiling Gorge)” was 6,000 people, which reached full capacity. The number of visitors in Dangyang Yuquan Temple was 43,500, 11,000 of whom were Perted from TGD.
　　Due to TGD warning limit, some visitors couldn’t enter into scenic spot, so they chose to stay local. During the holiday, lodging industry in Sandouping and Letianxi were full of capacity crowd and visitors at farmhouse catering doubled year on year. Seizing this opportunity, many local residents started their own businesses, providing visitors with box lunch with daily income over 4,000 yuan.
　　The full lodging industry, a prominent tourism destination image
　　From the first day of the holiday, the lodging and catering industry started to heat up, and the room occupancy rate in star hotels was even higher and higher. Since October 3, the city\'s average room occupancy rate was over 95% in three consecutive days and even 99.03% on October 4, which reached new record.
　　According to statistics, in seven consecutive days, the average room occupancy rate in star hotels reached 80%. Among them, the rate in Taohualing Hotel, Guomao Hotel, Ramada Hotel reached 100%. While in the past, few visitors chose to stay in Yichang City when they came here to visit. At present, Yichang is gradually showing its image as a prominent tourism destination.
　　Yichang rural tourism is growing vigorously
　　In the past, visitors mainly chose to visit around the city, while during this Golden Week, rural tourism in Yichang highlighted a different kind of fun and charm. Large numbers of tourists poured into the fields, enjoying the natural beauty of countryside.
　　Yuan’an is vigorously promoting its brand as “charming Yuan’an, picturesque village”, and the effect is good. During the Golden Week, many people drove from Yichang City to tourist hot spots, such as Qinglongwan, Luyuan Temple, Jinjiawan and Jinqiao Village. In the “happy farmhouse” in Jinqiang Village, tourists even had to queue for dinner.
　　In Xiaoting District, Tianhu area and near airport area were planned as a rural tourism destination which had 1500 visitors per day. Visitors could experience fishing, gourmet tasting, rural labor, fresh fruit and vegetable picking there.
　　Liziping Village in Wufeng County also attracted a large number of self-drive tourists for its beautiful scenery and exquisite traditional architecture. In the first three days of the Golden Week, farmhouse accommodation booking was full and the tourist reception was overflowing.
　　Tourism in the whole city was well-regulated
　　In order to deal with the tourist surge caused by TGD free charge policy in Golden Week, before the holiday, according to the Municipal Government\'s deployment and requirement, Yichang established TGD Golden Week tourism Emergency Command Center and developed a contingency plan and tourists Persion plan. The Municipal Tourism Bureau set up a special class to collect information, studying and judging various types of integrated information, such as tourist source, accommodation and transportation situation and so on. Two tourism enquiry points were set up at high-speed road exit of Wujiagang and Dongshan Development Zone to provide advisory and tour guide services.
　　Three Gorges Tourism Company invested over 7 million yuan to rectify reception problems in TGD area. From September 29 to October 7, it issued 126 pieces of tourist attractions status information, over 120 travel tips, of which 70 were service information and 50 were warning and Persion information. All these measures ensured a tense but orderly, busy but stable situation during the Golden Week.
　　During the Golden Week, the city received and properly handled 191 complaints from tourists and no major tourism service quality complaints occurred.