As an essential way to promote agricultural products to the high-end markets, the certification of Geographical Indications on Agricultural Products is favored by modern agriculture. According to Yichang Municipal Agriculture Bureau, 17 geographical indications have been successfully registered in the National Ministry of Agriculture since 2005, such as Yidu Mandarin Orange, Qingjiang Ponkan, Yidu Yihong Tea, Yichang White Goat, Yichang Yangtze River Leiocassis Longirostris and so on. The production covers 714.3 square km and 55,000 heads, and the annual output reaches to 798,100 tons. The total amount ranks first in Hubei Province. Therefore, a pattern of "One Industry, One Indication; One County, One Indication" has been formed.

　　The certification of Yichang Geographical Indications on Agricultural Products covers the edible agricultural products in three major industries--planting, animal husbandry and aquaculture. Yichang Geographical Indications on Agricultural Products can apply for awards in accordance with The Measures for Rewarding Brand Creating and Standard Innovation, each of which will get the prize of 100,000 RMB. Resources will be widely mobilized to collect the protected variety of geographical indications of agricultural products. So far, 103 agricultural resources with regional features have been collected and reported in Yichang, and the quantity and quality of resources in the general survey ranked first in Hubei Province. With the participation of leading agricultural enterprises, there is a “Geographical Indication Products Craze". Currently, Yidu has organized and implemented the construction projects "Yidu Mandarin Orange", of which the rate of high quality fruits is more than 80%, and products are sold at home and abroad. Yichang Yangtze River Leiocassis Longirostris sells very well in Shanghai, Nanjing and other cities.

　　The geographical indications of agricultural products are selected into the brand operation. Currently, an integrated industrial chain has been formed about Yichang White Goat, including breeding, building ecological pasture, standardized breeding of mutton sheep, further processing of mutton products, specialized production of “Lao Gao Huang” mutton products, and operating sheep cultural theme restaurants. In the first half of year 2014, 32,000 Yichang white goats have been sold and the comprehensive income is more than 64 million RMB, which leads more than 3,700 farmers into the job of breeding and operating of Yichang white goat, which has a broad market prospect.(Reporter: Zhao Wei, Correspondent: Jiang Yuemei)