The leading group of implementing the strategy of invigorating Hubei through the improvement of quality and Hubei Province Quality Association (HBQA) co-issued Announcement on 2014 Hubei Name Brand Products. 22 products from 21 enterprises (Hubei Huanlejia Food Co., LTD etc.) were awarded “2014 Hubei Name Brands”.
　　32 products from 31 enterprises were recommended to compete in the first trial and the success rate reached 68%. Among the 22 products, there were 3 products manufactured by 3 new added brand-name enterprises. So far, there have been 123 valid “Hubei Name Brand” products manufactured by 89 enterprises in Yichang ranking the first place among other cities in Hubei. In terms of product categories, there were 68 industrial manufacturing products which accounted for 55% of the total, 50 food products accounting for 40%, 4 service products accounting for 3% and 1 agricultural planting product.
　　In recent years, the strategies of invigorating Yichang through the improvement of quality and stimulating economic development through name-brand products have been vigorously implemented. These two strategies have been regarded as an important handgrip and breakthrough for local economic construction. Brand building plan has been seriously carried out, brand promotion activities were implemented and outstanding enterprises were assisted to strive for name brands. (Reporter: Yang Chunyan; Correspondent: Zheng Jialie, Qiu Yong)