An encouraging news came from Yihua Group that, Yihua’s export set a record in 2015 with 300 million US dollars foreign exchange earnings and a year-on-year growth of 457%, after its export ranked the first among the local enterprises in Hubei in 2014. It is anticipated that the annual foreign exchange earnings will achieve above 1 billion dollars. Under the current severe situation of China’s export, overseas marketing strategy of Yihua Group has bucked the trend to grow.
　　In the first quarter, Yihua Group totally exported 900,000 tons of chemical fertilizers and products, including 500,000 tons of diammounium phosphate (DAP), 200,000 tons of urea and 100,000 tons of sodium carbonate, and earned over 100 million yuan since all the export prices were higher than those at home. It is reported that Yihua’s annual export of chemical fertilizers and products is expected to reach 2.6 million tons.
　　Jiang Yuanhua, the Party Secretary, President and General Manager of Yihua Group, introduced that the dramatic increase of foreign trade export in the first quarter mainly is due to three reasons. First was the macro-policy. The state cancelled the window phase of fertilizer export and executed the uniform tariff in full year, which were very conductive to the fertilizer exports. Second was the enterprise brand. Yihua cooperated their fertilizer products with the international fertilizer giants like Mitsui in Japan, CF Company in U.S. and Jinjian Company in Switzerland, and established long term cooperation in their pentaerythrotol with world famous enterprises like Nuplex, DSM, and Eternal Chemical. By taking a combined strategy of overseas marketing and high-priced target market, it has improved the influence of its brand. Yihua quality DAP products  received favorable comments from overseas distributers of agricultural material and became the top brand in the market of Japan and Pakistan. Third was the logistics. Relying on the Yangtze River Golden Waterway and Yichang bonded warehouse, the logistics strategically cooperated with the ports in Zhenjiang, Nantong and other cities to cut down the cost of logistics and enhance the competitiveness of the enterprise.
　　Since the beginning of Lunar New Year of 2015, Huang Chuping, the Provincial Standing Committee and the Municipal Party Secretary, has led the Civil-operated departments to work on the spot of Yihua Group so as to urge its improvement on “two transitions” (transition on transformation and upgrading, and mechanism transition) and “two basis” (going for the world on the basis of Yichang and seeking for Persity on the basis of the main industry). At present, Yihua Group is promoting the internationalization strategy with its all strength: in the Import and Export Department, Yihua possesses an elite team of more than 30 members, among which 20% are returnees who have studied abroad; Yihua has set up operation agencies in countries like the United States and has taken-over the Rutherglen Estates of Australia; and it has established extensive business relations with more than 50 countries and regions. "Going for the world on the basis of Yichang" has come true gradually.