On May 29, Yichang Construction Investment Development Co., Ltd. and Yichang Sanxia Daily Media Group Co., Ltd. signed officially to jointly establish Yichang Construction Investment Media Co., Ltd. (hereinafter referred as the company) for the purpose of expanding outdoor advertising business and serving Yichang urban construction.
　　The company held its first shareholders meeting at which members of board of directors and board of supervisors discussed and approved in principle the operation objective, cooperation way of resources, BRT outdoor advertising project and some other major issues in accordance with Articles of Incorporation of the company.
　　The company has a registered capital of 10 million yuan with each party accounting for 50%. The company’s business integrated audio and video making and broadcast, to be specific, advertisement design, production, planning, publishing and agency, digital publishing, media management, cultural project development, construction, management and operation. The company devotes to forging itself into the top-ranking cultural media company.
　　Luo Chunlang, president of Sanxia Daily Media Group, introduced that, establishing the company is a significant measure for Sanxia Daily Media Group to occupy the territory of public opinion, improve city grade, beautify city environment, build the brand of model city and expand outdoor media range. The company would spare no effort to provide high-class public advertising service for Yichang’s construction of model city. Wang Xiwei, president of Urban Construction Investment Development Company, expected that the company, considering both benefit and public welfare, actively perform its advantages of outdoor advertising and specialty of both  companies, take efforts to expand the market and build excellent project to improve brand awareness and social influence intensively. (Reporter: Yang Chunyan)