When people’s craze for online shopping on November 11th just ended, here comes their fancy towards offline shopping on December 12th. Preheated for nearly half of the month, the eye-catching “Double Twelve Activity” has swept through the whole city on this Saturday. Compared with previous years, the offline sale in Yichang this year has carried out more various and widely-spread promotion through cooperation with e-commerce companies and publicizing brand products. In this case, waves of promotion activities have not only enlightened the consumers’ enthusiasm of shopping but also contributed considerable profit to the businesses. The “Internet, plus Malls and Supermarkets” mode makes offline consumption via mobile payment possible

On the evening of December 12th, consumers settling their bills in 26 queues in Wal-Mart supermarket, located in CBD shopping center, hardly had any goods left on the shelves. Even the business time reminder has been broadcasted repeatedly, people’s enthusiasm for consumption cannot be held back. Counted from 8’o clock in the morning of that day, more than 10 thousand guests have consumed in the market with the trading volume exceeding 600 thousand yuan.

“Today’s sale performance has at least doubled over that of ordinary weekends.” said the supermarket manager named Li Jian. More than 400 Wal-Mart supermarkets participated in “1212 Alipay Reputation Carnival in the World” for the first time. So, on that special day, guests choosing Alipay to pay for the goods can have 50% off with the reduction cap of 50 yuan. What’s more, after the quota of  50% off is fulfilled, consumers can still enjoy a random exemption from 3 to 50 yuan.

Cooperated with e-commerce companies, malls and supermarkets are exploring a developing mode with benign interaction of online and offline sales. On December 12th this year, more than one thousand consumers all have enjoyed more or less 100 yuan discount in this supermarket, and meanwhile, the sales volume of dozens of living goods including roll tissue, rice and cooking oil has also experienced a booming increase. According to Miss Wang, a shopping guide of some tissue brand, the tissue sales volume got 120 merely on that morning and it needed replenishment nearly once in an hour. The sale speed is unimaginable in the past.

The daily average sales of Yichang International Trade Cetra Building Group Co., Ltd. exceed 100 million yuan on the brand festival.

The seventh appreciation sale for VIP in Yichang International Trade Cetra Building Group Co., Ltd. was closed at 24o’ clock on December 12th. Its sales volume of 117 million yuan has set a new record of exceeding 100 million yuan in a single day among the department stores in western Hubei, an increase of 23.6% compared with 94.66 million yuan of last year.

Yichang International Trade Cetra Building Group Co., Ltd., provided not only  unique cruise, free tea and pastries and goods delivery service, but also goods that worth more than 300 million yuan, handed out red envelopes worth 500 thousand yuan and shopping cards worth 8 million yuan. According to the statistics from the head of the mall office, on December 12th, the number of brands whose sales exceeded one million was above 20 and that exceed 0.5 million was nearly 40. The person-time of those who attended the mall online and offline was 200 thousand and the rate of consuming was over 60%. Jing Shuo, who lived in Dianjun District, was at the gate of the mall in advance at 9 in the morning on that day. She said, “I have been here before for several times for preparation and today the shopping engine starts!” Checking the shopping list prepared, she planned to store some goods by this discount opportunity. “The price of milk powder branded Anjia per bag is 50 yuan cheaper, and the down jacket on the fourth floor also has 50% off.” Just like most people, her most important duty on Double Twelve is to get the biggest discount under the consideration of her needs. (Reporter: GaoShengnan)