2015 China brand value assessment information was released in Beijing On December 12. "Yichang White Goat" is on the list with 900.0 "brand strength" and "brand value" of 2.733 billion dollars and ranks the second of "regional brand" group of geographic marks on animal husbandry and aquatic products.

Yichang white goat is the protected breed of national livestock or poultry genetic resource and fine local livestock breed in Hubei Province. Yichang white goat was selected into “National Livestock and Poultry Genetic Resource Protection List” and China Goat Breeds because of its tender meat, unique flavor, strong adaptability and high quality. According to Hubei Livestock Poultry Breeds, the number of Yichang white goats reached more than 1,500,000 around 1981. Since then, the Yichang white goat has become the traditional goat in Hubei Province with the widest range of breeding area and the largest number. In 2012, YichangChengxiang Professional Goat Cooperative, located in Juntianba Village, Huanghua Town, Yiling District, got the white goat registered as the "National Geographical Indications of Agricultural Products" for protection.

“2015 China Brand Value Assessment Information” was co-hosted by China Council for the Promotion of Brand Construction, China Central Television (CCTV), China Association of Assets Evaluation and China International Trade Promotion. The brand evaluation covers agriculture, manufacturing and services. The types for the first time officially extend to the enterprise brands, product brands, regional brands and independent innovation brands. This activity is an important step to build brand value evaluation mechanism with Chinese characteristics, create Chinese brand positive energy and introduce Chinese brand to the world.  (Reporter Zhou Yanqiong, Correspondents Zhang Yu, Liu Fei)