2016-09-21 17:43:25

　　As an urban center, a core area and a factor-gathering area in Yichang City, Xiling District boasts of 60% of tourism enterprises in the whole city. In recent years, it has gained a lot from its tourism industry by exploring and publicizing a batch of cultural and leisure tourism projects and brand enterprises featured with distinct attraction and competition. At present, it is making its new tourism cards for further tourism development in Xiling District.
　　In these three years, the district has received 20.283 million domestic and foreign tourists, and gained tourism income of 24.2 billion yuan in total with an average annual growth rate of 25% and 28.5% respectively. In 2015, the whole district has received 8 million visitors, and achieved tourism revenue of 10.1 billion yuan. Moreover, it has become a “Tourism Power in Hubei” with a high score of 1075, and been honored as a “District Making Outstanding Contribution to Provincial Tourism Industry”.
　　At the beginning of this year, Xiling Committee and District Government have published “Arrangement List of Major Mass Activities”, aiming to foster “urban cultural core area, cultural industrial benchmarking area, and public cultural demonstration area” in Yichang. Following the activity idea of “being popular, elegant, profitable and emboldened”, Xiling District has launched green consumption cultural festival and a series of selection activities like the selection of eight scenic spots in Xiling and popular consumption locations at night, with six elements of “food, accommodation, traveling, visiting, shopping and entertainment” as focus. It has also established provincial tourism model areas and provincial tourism service industry demonstration brand like “Hubei Famous Tourism Street”, further improving the core status of four trade zones (Tielu Dam, Jiefang Road, Gezhou Dam and CAZ) and building three food streets (CAZ Bachu Street, Fusui Road Food Street and Taozhu Road Fengqing Street). Besides, it has taken measures to unify signs, brighten lights, beautify the environment as well as store signs, and set up rules. In this way, distinct food streets with profound cultural deposits, distinctive architectural style and standardized management can exert obvious accumulative effect and promote consumption, thus, promoting catering industry in Xiling District to develop in an accumulative, scale, normative, standardized way with brand and features. When Wuhan City joined hands with Jianghan District to successfully hold the meeting of “friendly zones” and investment promotion seminar in June, Xiling also launched tourism federation consumption activities, attracting non-local visitors to have fun in Xiling, and further improving the influence of regional tourism brand in market.
　　Centering on six tourism elements, it has introduced a batch of famous stores like Wal-Mart, Grandocean, Metro, RT-MART, Haagen-Dazs and Starbucks. It has developed high-star hotels, convenience hotels and theme hotels, focused on the development of trade, meeting, exhibition and individual tourist market, and improved tourism service quality.
　　Since this year, Xiling District has collected finance to build nearly 30 cultural landscapes  such as “Beautiful Yichang, Unparalleled Xiling” and “2016” in the forms of bamboo slips and stones in some places including the Binjiang Park. In order to gradually improve tourism public facilities, it has set up the first tourism information consultation center in Junyao Plaza in Yichang, thus, displaying Yichang’s tourism image.
　　During the 13th Five-Year Period, Xiling District has regarded “tourism service center” as one of its four functions, sped up developing key projects, highlighted the leisure vacation function of suburbs and tourism service function of cities, comprehensively promoted the standardization of tourism service, fostered Yichang’s tourism industry of tens of billions of values, and created national famous tourism service center.
　　(Reporter: Zhang Yuangang, Deng Fucui; Correspondent: Lin Aimei)