Yichang as a tourist city never lacks intoxicating scenery. According to the statistics of Yichang Holiday Office, during the National Day Golden Week,the number of tourist reception in Yichang reached 6.3351 million, generating a 4029 million yuan tourism revenue, increasing 17.72% and 22.16%respectively compared with the same time last year. During the holiday, the tourist market was in good order, with no major tourist complaints or travel accidents, nor fatal traffic accidents or serious traffic congestions.

Since October 3, the major scenic spots including the Three Gorges Dam, the Three Gorges Household and the Three Gorges Waterfall reached their reception limit earlier than usual so that they had to stop selling tickets temporarily and to strengthen the tourism channels. A tourism program named Fly over the Three Gorges started again at the Qingjiang Gallery scenic spot which attracted many visitors. In the meantime, the scenic spot invited the Netease to jointly hold such activities as “Enchanting Qingjiang River, Reminiscent Gallery” and “Spend Your Holiday with Beautiful Anchors” to attract more visitors. As the spot reached its capacity in advance, it had to stop selling tickets on October 3 and October 4.

With the TV series Yichang Defense War becoming a big hit on CCTV 8, its filming places like the Three Gorges Household, the Chexi Folk and Custom and the Three Travelers’ Cave have become top tourist destinations where tourists can review history and recalling the martyrs. Before the National Day, the night tour program of the Three Travelers’ Cave was officially launched which attracted early adopters to appreciate the scenery in daytime and enjoy the Xiling Gorge scenery from all aspects through the sound, light and shadow of 3D at night.

The glass skywalk with a span of 100 meters in Qingjiang River Fangshan Mountain of Changyang, attracted a total number of over 60,000 tourists to experience the adventure and excitement and t during the holiday. Yuan'an Jinjiawan Chalet and RV program had already sold out before the National Day. Tourists from Wuhan, Jingzhou, Xiaogan, even Shandong and Henan came here for a close contact with nature.

Along with a number of new A-grade scenic spots emerging, a large number of rural leisure programs provided more good destinations for tourists during the holiday. Before the National Day, the “Hubei Rural 40 Recommended tour routes” were promulgated by the Hubei Tourism Commission, 8 of them are in Yichang. A variety of tourism programs were also launched for tourists to enjoy rural scenery, taste farm food, admire fall flowers and feature B&B in Yichang.

The “Scenic spots +villages” model formed by Chaibuxi Grand Valley of Wufeng and Houhe River Scenic Spot together with their surrounding townships including Liziping Village and Baiyiping Village of Caihua, Changleping and Wufeng has achieved the superposition effect of tourism. During the first 5 days of the golden week, Liziping Village received 2560 tourists and earned 350,000 yuan. Zhijiang launched 6 tour routes including a colorful rural tour named “Fields of Blossoms", and a "Golden Lake Impression” program touring a small riverside town which attracted a large number of tourists. Zigui county held a photographic activity named “The fragrance of ripening rice of Shizhu and the beautiful landscape of Huaqiao in the golden fall”, in which tourists went to nature while sipping Shengtian tea in a comfortable and pleasant atmosphere.

Before the National Day, four autumn tour routes and six boutique tour routes introduced by Yiling District earned the attention and promotion of such mainstream medias as CCTV news broadcast and The People's Daily. Longquan Town organized a “Enjoy the National Day for seven days” activity, in which over 50,000 tourists strolled around its ancient streets and tasted delicious local food. In Wuduhe Town, hometown of kiwi fruit, the kiwi fruit picking program attracted nearly 80,000 tourists. (Reporter: Wangying. Correspondent: Shu Ailing)