Angel was well-prepared and planned ahead of time for this year’s “Double Eleven”. Live video, sec-kill activities, and doctoral platform were all used to attract more clients. As a result, all business electricity suppliers have made breakthroughs in the selling, achieving sales volume of 5.6 million yuan .
Angel’s preparation for the “Double Eleven” started from the National Day and a specific program about the main details of “Double Eleven” were formed after the discussion among related departments of E-commerce sale over one month preparation period.
According to the plan, on November 10th and 11th, Betty’s kitchen owned by Angel would play wonderful live videos on two consecutive days by T-mall and Youku to attract more customers through the interaction between indoor and outdoor hosts and the online audiences so as to increase their sales volume. As expected, the two-day live show attracted thousands of people and a number of nutrition and health products were sold on sec-kill activities and a number of promotion items on the doctoral platform. In addition, the information of activities was published through various channels before and on the day of “Double Eleven”..
From late November 10th to early November 11th, the orders were in the state of explosion. Each customer service personnel must quickly lock customers in a few seconds, and more than 50 customer service staffs had made a schedule of their own timetable to serve people for all day and night. Customer service staffs of nutrition and health services and business department have kept working for 18 to 20 hours; everyone started from the evening of November 10th and ended on the early November 12th when the “Double Eleven” activities were over. On the “Double Eleven”, a flood of orders were pouring, totally over 80 thousand. Business department directly dispatched the delivery vehicles to make an overnight shipment and the department of nutrition and health mobilized all people in Yichang to finish the packing part. Facing the doubled order amounts than last year, the logistics department said that the transmission efficiency was higher than last year because of a better pre-arranged planning.（Reporter Gong Changjun）