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Suning.com: the Online and Offline Carnival
2016-11-24 14:17:04
At 5pm of November 11th, the sales volume in Yichang area of Suning.com got a year-on-year increase of over 250%, making He Ai from Yichang Suning brand department overjoyed.
 “Three Gorges Story” food store entered the online supermarket platform of Suning.com last October, mainly selling the high quality special food of Yichang. On November 11th of last year, the citrus, oranges, honey pomelos and other flagship products’ sales amounted to more than 10000 boxes; while in this year, at the first hour of the activity, the sales volume of Zigui oranges reached 55000 cans. “We are shocked!” said He Ai with big smile.
Suning.com RedBaby maternal and infant products are quite popular among local people. According to statistics, the sales volume of Huggies diapers was more than 500 cases on “Double Eleven”, a year-on-year increase of more than 400%. “RedBaby is the largest maternal and infant website in China. What’s more, they keep a direct contract with vendors, so the supply resources are more guaranteed than those in other sites.” A mom said, “On November 11th, there are many activities with big discount thus many friends of mine shopped crazily for their babies.”
On November 11th this year, Suning.com and Suning stores adopted the pattern of online orders, store goods consumption, succeeding to be the top choice for citizens to buy 3C products(3C means computer, communication and consumer electronic), and household appliances. Having skimmed the sales record, He Ai said that many models of PPTV television and mobile phones were sold out; the newly-arrived iPhone7Plus(32G) only cost 6188 Yuan, which have greatly lowered the prices of the local household appliances and 3C products. And we are currently at the warehouse explosion state. In front of the Suning.com CBD stores, staffs also welcomed the consumers by dressing in ancient costumes.”
(Reporter Yang Jing)