On January 4th, it is learned from Yichang Municipal Bureau of Agriculture that “Yichang Orange” won two titles, namely “2016 National Top 100 Landmark Brand of Fruit and Vegetable Industry” and “2016 National Most Influential Landmark Brand of Fruit and Vegetable Industry” at the Annual National Fruit and Vegetable Industry Quality Traceability System Construction Conference and the Fourteenth China Fruit and Vegetable Industry Forum held a few days ago.
In recent years, “Yichang Orange” has been getting more and more popular and its brand value has appreciated rapidly and thus bringing profits to the local citrus industry and the vast majority of citrus farmers, due to the joint efforts of the Municipal Government, Bureau of Agriculture, relevant associations and their members and the whole society, to the various advertisements made on CCTV and other types of media and those in public places like highways, train stations, hotels and restaurants, and to the various promotion exhibitions in both the production and sales areas.
It is learned that the yield of "Yichang Orange" reached to 2.4 million tons in 2016 and its production area covers 1.2 million mu, which rank first among cities of the same size in China. Through continuous brand-building, "Yichang Orange" as a brand now has a stronger influence, a greater say in the market and is more benefitting. (Reporter: Li Pengfei; correspondent: Fang Suzhen)