2017-02-04 09:43:58

Recently, Beijing has witnessed the holding of “the Fruit and Vegetable Industry Quality Traceability System Building Annual Conference----the Fourteenth China Fruit and Vegetable Industry Forum” sponsored by China Fruit and Vegetable Magazine, China fruit and vegetable Industry Forum Organizing Committee and other units. At the conference, "Yichang honey orange" presented by Yichang Citrus Industry Association won two awards----the "2016 national top 100 fruit and vegetable industry landmark brand" and "2016 national fruit and vegetable industry's most influential landmark brand”.
With the theme of “quality traceability promoting the long-term development of fruit and vegetable industry”, more than 100 representatives from over 40 fruit and vegetable landmark producing zones, related leaders, experts in quality traceability field, representatives of agricultural products industry, business and networking industries have attended this conference,  launching their in-depth discussions and communications around the development of modern fruit and vegetable industry under the national quality and safety strategy with the methods of theme report, seminars discussion, experience introduction and industry collaboration.
All the delegates agreed that, for the purpose of improving the modernization level of agricultural products and boosting agricultural supply structural reform,  it is necessary for us to  establish fruit and vegetable products quality and safety cooperation mechanism, to take the main responsibility and flow management as the core and traceability as the carrier, to promote the connection of traceability management and market access, and to realize the whole process traceability management of brand-name and high-quality from agricultural products from farm to table. In recent years, with the adverting on CCTV and other media, as well as various promotion exhibitions in producing and selling area, “Yichang honey orange" has showed greater influence and higher brand value, bringing benefits for the citrus industry and the vast majority of citrus farmers. In 2016, the acreage for "Yichang honey orange" has reached 720,000 square meters, with 2.4 million tons yield, the biggest one at city level around the country. Through continuous brand-building, "Yichang honey orange" has been exerting increasing brand influence, enjoying greater say and increasing brand benefit in the market. (Reporter: Fang Suzhen, Correspondent: Jie Xingwei)