On January 22nd, the reporter learned from the Municipal Industrial and Commercial Bureau that the municipal government recently awarded the qualified advertising enterprises and those with "Well-known Trademark", "Landmarked Trademarks" in 2016, and altogether a bonus of 5.75 million yuan was given to 22 companies and associations of the city.
The city’s nine registered trademarks recognized in 2016 as the Well-known Trademarks in China by the State Administration for Industry and Commerce Trademark Bureau were awarded a total of 4.5million yuan, 0.5 million yuan each. They are “Junzhihong” of Hubei Daohuaxiang Liquor Company Ltd., “Faguan Spring” of Yichang Faguan Spring Drinks Company Ltd., “Chaotianhou” of Zhaojun of Hubei Tourism Culture Development Co. Ltd., “Xiazhou Bifeng and Figures” of Hubei Green Tea of Deng Village Group Limited , "Panjiawan and Figures" of Yidu Panjiawan Tea Co. Ltd, "Butterfly Spring and Figures" of the Butterfly Spring of Hubei Ceramics Industry Co. Ltd., “Qing jiang Wild Fish” of Hubei Tulaohan Ecological Agriculture Polytron Technologies Inc., "Qugu and figures" of Zigui Qugu Food Co. Ltd., and “Wufeng Green Tea” of Professional Economic Association of Tea in Wufeng Tujia Autonomous County.
And the city’s five trademarks recognized as the landmarks by the State Administration for Industry and Commerce Trademark Bureau were awarded a total of 500 thousand yuan, 100 thousand yuan each. They are “Kiwi of Wuduhe” of Kiwi Professional Association of Wuduhe Town in Yiling District, "Yichang Black Tea" of Yidu Black Tea Association, "Changyang Hongzhi of Changyang Association, “Xingshan Fish and Figures” of Nanyang Aquatic Products Industry Association in Xingshan Town and "Zhijiang cotton" of Zhijiang Agricultural Technology Promotion Center.
The six enterprises rated as as the second-class qualified advertising enterprises by China Advertising Association were awarded a total of 600 thousand yuan, 100 thousand yuan each. They are Yichang Daily Advertising Co. Ltd., Yichang Paper Advertising Limited Liability Company, Yichang Urgotul Media Limited, Dangyang Creative Decoration Advertising Co. Ltd., Yichang Xinyue Decoration Advertising Co. Ltd. and Yichang Jinghua Advertising Media Co. Ltd.
Yichang Jinbao Musical Instrument Manufacturing Co. Ltd, because of its registered trademark abroad, was awarded 100 thousand yuan, and Yichang Meichen Advertising Marketing Co. Ltd. was awarded 50 thousand yuan for its winning the Great Wall Bronze Prize in the 23rd China International Advertising Festival.
The 22 companies mentioned above won a total of 5.75 million yuan awarded by the municipal government. In addition to the financial award of 12.2 million yuan by the Hubei Province, the enterprises of Yichang won a total of nearly 18 million rewards in 2016.