With the ending of Spring Festival, it was informed by various cinemas data in Yichang on February 5th that Yichang’s box-office has broken through six million Yuan during the Spring Festival, with 180 thousand people seeing film in cinema from January 27th (Chinese New Year's Eve) to February 4th (the eighth day of the first month in Chinese lunar year). Among the films, Journey to the West,Conquering the Demonsdirected by Stephen Chow and Tsui Hark was the top-grossing movie, Kung Fu Yogaand Duckweedrespectively ranked at the second and the third position.
There were totally five domestic films released during the Spring Festival this year, including Journey to the West Conquering the Demons, Kung Fu Yoga, Duckweed, Buddies In India and Bears the Fantasy of Space. However, it was found that the audience didn’t seem to be so satisfied with them. On douban.com, in addition to Duckweedgetting comparably high score of 7.0 and Bears the Fantasy of Spacebarely passing with points of 6.4, the other three movies failed to pass the line, especially Buddies in Indiawith low points of 3.9.“Journey to the West Conquering the Demons, which though is made by Stephen Chow, Tsui Hark sits, Wu Yifan and Lin Gengxin, Chen Yao, Lin Yun those famous directors and famous stars, was more inferior thanThe Mermaidreleased at the same period of last year, in the aspects of public praise and box office. ” The worker of theater also told the reporter that the box-office of Duckweedranked below the third from January 27th to February 4thfor the lack of advertisement, but it ranked in the top three with increasingly raised public praise during later time. Many adult audiences thought that though Bears the Fantasy of Spaceis an animated film, it was suitable for both young and old people, with beautiful picture and good interactivity.
It was also found that, although during Spring Festival, Meitbuan and Tmall（electric business tickets platform）still provided cheap tickets of 19.9 Yuan and 9.9 Yuan to attract consumers. “At the beginning of January in this year, the income from tickets at the electronic business platform officially was counted as box-office revenue. That is, people bought cheap tickets, but the final box office statistics were still recorded in accordance with the normal ticket price." The worker of cinemas also told the reporter that the above films during Spring Festival were supported by business platforms; otherwise, it will be extremely difficult for them to get such good results in single box office and the total box office. (Reporter: Yang Jing)