“This is my first time to observe the traditional liquor-brewing techniques so closely and it’s so amazing...” --- Those high praises were raised by tourists on October 30th when they took part in Daohuaxiang Liquor Eco-industrial Tour in Daohuaxiang traditional liquor-brewing workshop. On the opening day of the Chrysanthemum Show, Daohuaxiang Group initiated the route of Liquor Eco-industrial Tour to the public for the first time. Tourists from all over the country came to the ticket counter to consult and buy tickets, prompting a rush of “Liquor Eco-industrial Tour”. All this became another new eye-catching sight apart from going on autumn outing and enjoying chrysanthemum.

　　Many sightseeing spots are specially set up for Daohuaxiang Liquor Eco-industrial Tour including the main office building of Packing Industrial Park, “151” Packing Center, the Fourth Brewing Workshop, Cultural Square, Liquor Storage Cellar, Guangongfang Packing Center, and Comprehensive Sports Stadium and etc. The whole tourist route is an integration of knowledge, history, art and interactivity, and is a perfect combination of traditional cultural quintessence and modern production technology. It provides a brand-new way for the tourists to enjoy themselves in the fantastic journey of liquor. During the opening period, the Wechat lucky draw activity carried out by Daohuaxiang Liquor Industry has attracted more than 100 thousand people’s attention within just three days.

　　Established nearby the river, Daohuaxiang grows prosperous for the liquor. It has accumulated much industrial culture from the initial setting-up period, integrated into the small town of Longquan in its 30 years’ growth and development, and lived along with it. Undoubtedly, Daohuaxiang Liquor Eco-Industrial Tour is the most direct window to demonstrate the regional economic characteristics and get to know the development of the city. Under the guidance of the commentator, the tourists can see the full view of Daohuaxiang on the sightseeing bus along the factory area. They can not only experience the profound image created by Xin Qiji, a famous poet in the Southern Song Dynasty in his lines:“All over the broad Champaign/ The air is heavy with the scent of grain/ Nightly brewed and leavened/ By the dews of heaven/”, but also have a taste of the Daohuaxiang self-brewed liquor base. The tourists can witness the production process from cereals into liquor of each bottle of Daohuaxiang liquor, and win the rewards of Daohuaxiang by participating in the activities of the scan code.

　　“As an elder people in Longquan, I have witnessed the growth of Daohuaxiang. Therefore, I invite my neighborhood to see how the liquor we usually drink is brewed.”, tourist Grandma Jiang said, and she even sang a song from the TV series “Red Sorghum” when she got emotionally touched, and helped to sell the liquor beside the exhibition area of Daohuaxiang products, “On Sept. 9th, we brew new wine/ by our own hand./ Tasting it, you’ll find/ it’s so good/ to kill cough on time …” What she said attracted many visitors who rushed to buy the liquor in front of the exhibition area.

　　Mr. Gong, coming from Shanghai, came with his elderly father here attracted by the reputation of Daohuaxiang. “My father was an educated youth in Shanghai when he was young, and Longquan town was where he once lived. He usually liked to have a few cups of Daohuaxiang liquor with me. When I knew Daohuaxiang is located at Longquan town, I took him here by high speed-rail at once. I just want him to be happy. Driven by the Daohuaxiang industry, this small town is becoming more and more thriving”, said Mr. Gong, putting his arm on the shoulder of his father closely. They walked around the factory, feeling every tree and blade of grass here quietly, and recalling the bits of the past memory.

　　According to the relevant responsible person of Longquan Travel Agency, Longquan Travel Agency is currently promoting the Daohuaxiang Liquor Eco-industrial tour route in collaboration with Feiyang Travel agency, Yichang Tianjiao Travel Agency, Global Travel Agency and China South International Travel Agency. The scenic spot is open from 9 a.m. to 5 p.m. At the same time, tourists who buy the eco-industrial sightseeing bus experience voucher at the Chrysanthemum Show can not only get the ticket to Cute Pet Garden and Light Show, but also take part in the wheel of fortune lucky draw for free. They can have a chance to win the circus ticket, Daohuaxiang liquor and many other prizes. (Correspondent Wang Peipei).