On December 13, the reporter learnt that Yichang Tourism Committee won the IAI Experiencing Marketing Award for its creative marketing campaign “Transnational Couple Falling in Love Yichang” in the First IAI International Travel Awards Festival.

　　IAI International Tourism Award is sponsored by IAI International Advertising Awards, with specially supported by Sina Tourism, Weibo, Tencent Tourism, Baibu and Iqiyi. It is an international tourism marketing and operational evaluation activity. As China’s famous international awards in advertising and marketing, IAI International Advertising Awards with the complete procedure of election of laureates, since founded in 2000, has become the trending bellwether with its highest level in the annual advertising creativity and effective marketing in Great China Area.

　　It was learned that the campaign 2017 of “Transnational Couple Falling in Love with Yichang” was officially launched in this April. 8 travelling talents from USA, Britain, Russia, Poland, Indonesia, Congo, Kazakhstan and other countries coupled with 8 domestic net advisors started a wonderful journey enjoying the landscape in Yichang. It aimed to publicize the excellent tourism cultural resources in Yichang, expand the resources of foreign tourists and improve international profile of Yichang tourism brands. This campaign is a first attempt at international tourism marketing, as well as the promoting model of “internet plus tourism marketing” conducted by Yichang Tourism Committee, which has pushed forward the tourism brand “Fall in Love with Yichang” from national to international markets. Thus, Yichang could be better known by the world.