The day of December 12th witnessed the formal launch of the purchasing platform for Yichang’s Culture-Easy Card, with which the residents of Yichang would be able to enjoy discounts for the ticket. It was acknowledged by Yichang Traffic Tourism that 9 shows and 22 people-beneficial performances would be launched through Yichang Culture-Easy Card WeChat platform in January 2018, including the symphony 2018 New Year Concert, Children's drama Penguin's Polar Bear Dad and the Peking opera Wenzhao Pass, etc.. As for now, more than 800 audiences have purchased the tickets for January 2018's performance through various platforms.
It was informed that the number of registered users had reached 3688 in 15 days since its launch in December 1st, and 2389 had applied for financial subsidy. To further expand the user number of Culture-Easy Card and enrich the cultural and entertainment life of the residents, the black comedy Mr. Donkey, which was introduced by Yichang Traffic Tourism and exclusively sponsored by Hubei Bank Yichang Branch, would be played at Yichang Theater on the 30th and 31st of December. At that time Culture-Easy cardholders can enjoy 50% off when buying the ticket and users receiving subsidies would get another 60 RMB off per ticket, with a limit of four tickets per person. Meanwhile, Yichang Traffic Tourism announced that it would continue to conduct deeper cooperation with various performing groups and to explore, import positive cultural resources, thus enriching the cultural life of the residents and drawing more residents to theaters. (Reporter Wang Ying, Song Zhihao and Song Xiaoxiao, Correspondent Zhang Wei)