To implement the significant guidance on Kiwi fruit industry development in Yichang given by the main leaders in municipal party committee and make this brand world-famous, Xiong Changquan, Party Secretary as director of Yichang Agricultural Department went to Wuduhe Town in Yiling District to make an investigation on the development of Kiwi fruit industry with other related staff from departments like Yichang Academy of Agricultural Science.

　　The investigation group has made surveys in Wuduhe Kiwi Fruit Limited Company, Kiwi Fruit Professional Cooperatives, Gongjiahe Kiwi Fruit Plant Base and Seeding Breeding Base to have a deep understanding in the election and breeding of Kiwi fruits, cultivation techniques and marketing of this industry.

　　This group pointed out that Wuduhe town is the homeland of Kiwi fruit and Yichang has been equipped with unparalleled advantages in resources and brand awareness of developing Kiwi fruit industry. The prefectural agricultural department must take the development of Kiwi fruit industry as an important part to promote through specific measures and subjective initiative. From now on, they must stress out the key points of their work and have a clear mind by deep investigation, taking 13 specific measures such as applying for “Yichang Kiwi fruit” agricultural product geographical indications, carrying on brand publicity in a further move, building a world-wide Kiwi fruit germplasm garden, opening training class to cultivate Kiwi fruit, making science and technology breakthroughs, forging deep-processing, carrying out the elevation of different Kiwi fruits, constructing demonstration zones, fostering new business entity, organizing Yichang Kiwi fruit association, supporting e-commerce and spreading the culture of the country of origin. They must also speed up the cultivation of this new green characteristic product which can help farmers get rich and the Kiwi fruit industry become larger and stronger.