On Dec. 18th, the Eleventh Chinese Top 500 Brand Value list was announced, and Angel Yeast was on the list.
The selection activities of Chinese Top 500 Brand Value are co-sponsored by Brand Observer Magazine and more than 200 domestic institutions, such as China Brand Research Institute, and the Brand Observation Research Institute of Guangdong University of Technology, which aim at the research and provide free comparable reference data so that the enterprises know their own value and other brands’ value. The evaluation has adopted the international standard synchronous quantitative algorithm evaluation model, and evaluates several key evaluation indicators of enterprise, including: annual revenue, operating profit, industry attributes, industry position, brand history and so on.
The list shows that Tencent, HUAWEI and ICBC are the top three, while Angel is Number 460 with a brand value of 7.683 billion yuan. There are only 9 brands from Hubei Province selected on the list, and Angel is the only one of the 30 food and beverage brands in China. (Correspondent: Li Chengqun)