The eleventh Top 500 brand value of China, co-hosted by China Brand Research Institute and other institutions, recently was announced. Angel Yeast in our city was included in the list. Among the selected brands, only 9 Hubei brands were selected. What’s more, Angel yeast was the only brand of Hubei in the 30 food and beverage brands selected throughout the country.

　　In 2017, Angel Group closely focused on the principle of "making innovations, strengthening business, maintaining growth and promoting development" to stress management with earnest attention and seek development at full stretch, hitting new highs on both sales revenue and net profit. The performance of thirteen profit centers achieved overall growth and the net profit of the joint stock company in first three quarters reached 612 million Yuan, an increase of 59.76%, exceeding annual revenue of 2016 and maintaining high growth for nearly three years.

　　Since the 13th Five-Year Plan, Angel Group proposed that the customer value brought by the leading products and services would surely be the top two in the world and strived to be the top one through innovation. In addition, 17 technologies had been identified as the international advanced level. Besides, 8 products, including high sugar tolerant active dry yeast and bread premix, became the specially customized food ingredients of Xiamen BRICS meeting. Products in Indonesia, the Philippines, Brazil, Chile and other countries market share of over 50%.

　　"Do well in the international market just like in domestic market". Angel Group developed overseas marketing in 2017, with an increase of 12% in exports. And Angel Group increased its development efforts in Russian market with more than 200 new customers last year, established a strategic partnership with the Russian Bakery Association, and named the first Eurasian Bakery Forum held in Russia, which attracted the participation of more than 200 bakery industry customers. All these measures increased its impacts in the Philippines, the Middle East and North Africa. At present, the product sales network of Angel Group has covered 150 countries in Europe and America, Japan and other regions. Its products covered more than 300 varieties in six major fields of baking and seasoning, and 453 trademarks were permitted to register in over 180 countries and regions.

　　The new business, represented by health business, has become a “potential share” with great growth of Angel Group. Zhu Yinhong, the general manager of Angel Nutrition and Health Business, said that, “In recent years, the company launched a yeast protein powder and yeast protein powder for pregnant women, which have become explosions in medical channel and infantile and pregnancy channel.” Under the guidance of this company, last year, the company's health business grew 52.83% year-on-year. Besides, the company has developed more and more superior products and differentiated products. Statistics showed that the proportion of Angel's new products income in the total income has been increasing, which has reached 18.3% now. (Correspondent: Luo Bin; Reporter: Mei Zi)