With the lunar New Yearapproachingand with the heavy snowfall, there are so many visitors in the fruitful Zigui navel orange park. Thousands of merchants and tourists from Shanghai, Wuhan, Yichang and other placescome here to enjoy the beautiful scenery of the Three Gorges and the YangtzeRiverin their fruitpicking experience, while tastingthe authentic farmhouse foodsand experiencingthe idyllic rural life.

　　Zigui, the hometown of China’s navel orange, actively adjusts itsindustrial structure according to market demand, strives to promote the breed improvement of citrusand stagnates itsmature period, thus making itthe only place where fresh citrus fruits are suppliedin allseasons. Zigui County Party Committee and the County Government have firmly seizedthe selling point of “fresh fruit fragranceall year round” and have integrated ecology, agriculture, leisure, sightseeing, culture and tourism into one, skillfullycombining agriculture with tourism by holding naval Orange Parkopening ceremonies & cultural tour activities in different seasonsin 2017.

　　In the early spring, more than 300 tourists came to Leigutai Village, Guojiaba Town, Zigui County to attend the launching ceremony of the Ziguired fruit pulpnavel orange picking in spring self-driving tour. On thatday, the unit priceof the orange went up to 12 yuan per kilogram. Du Chengzhu, Wang Liangxiu and other fivevillagers sold more than 3000 kilograms of such orange, gainingnearly 40,000 yuan. And more than 600 self-driving tourists took part in the “beautiful Zigui rural tour & orange picking activity at Yandengbao Village”, reaping more than 2,500 kilograms of navel orange in the field that day, with theprice of the fruit reaching12 yuan per kilogram.

　　In the early summer, the first summer orange orchard opening ceremony &orange-picking tourwasheld in Niukou Village, Xietan Town. Nearly 1,000 tourists were entertainedand more than 20 merchants ordered 310,000 kilograms of summer oranges on the spot. In the fall, the launching of supply and marketing at e-home of Zigui e-commerce town& Zigui Red Septemberorange promotion was officially held in Shanshuilongcheng Square,Zigui County.18 enterprises from across the province, signedagreementson-site with the e-home Zigui platform on sales of navel orange,and guests visitedthe Jiuyuehongnavel orange picking base located in Xiongjialing Village, Guojiaba Town and reached sales intentions eventually. In the early winter, the sixth orange rendezvous in Zigui &the navel orange cultural tour festival was held in LianghekouTown, over1,500 tourists came from afar, andthe trading volume reached 80,000 tonson-line and offline..

　　Zigui County Party Committee and the County Government have adheredto the promotion of Zigui navel orange brandby the integration of its citrusindustry, giving play to the local culture, integrationof agriculture and tourism, and e-commerce,adjusting the industrial structurethrough science and technology, and enrichingthe brand culturally. And by providing fresh fruit in all seasons and opening fruit parks all year round, the brand ofZigui navel orange and the popularity of Ziguicitrus industryhave been effectively promoted. The annual sale of fresh fruit has reached over 400,000 tonswith anoutput value ofmore than 2 billion yuan. (Correspondent: Zheng Jiayu, Zhou Huashan)