(Reporter: Rong Fei; Correspondent: Zou Yuanjing, He Junyi) On March 24, more than 160 experts and scholars from Inner Mongolia, Taiwan and other places gatheredin Yichang and exchangedviews onthe theme of “Developing Zhaojun Culture and Making Yichang Beautiful and Harmonious”, which is a major event for furtherexploration of Zhaojun Cultureand itsdeep integration withtourism, so as to highlightYichang’s beautiful scenery, strong humanity and green development.

　　Recently, several CCTV channels have launched Yichang’s tourism image slogan “Hometown of Quyuan and Zhaojun & the World Famous Hydro-Power City—Yichang”, whichhighlightsthe historical position of Zhaojun in the development of Yichang.Strengtheningthe international transmission of Zhaojun Culture canpromote Yichang’s popularity andenhanceits regional competitiveness. According to Wang Zuodong, an expert from the newly-established Zhaojun Cultural Promotion Association, to bring Zhaojun Culture to the world reflectsYichang’s strong cultural self-confidence and self-consciousness.

　　“The people of Xingshan,the hometown of Zhaojun, will surely carry forward Zhaojun Culture with strong ability and responsibility. At present, we are seizing the opportunity of high-speed rail construction, developing our ecological culture tourism industry, and promoting the construction of Zhaojun cultural tourism destination and that of the ecotourism distribution centers inthe Great Three Gorges as well as in Shennongjia, so as to make Zhaojun Culture truly benefit the people.” saidWang Xiaobo, secretary of Xingshan’s Party Committee.

　　In recent two years, Xingshan County, based on Zhaojun cultural tourism brand, has invested 256 million RMB on the transformation and expansion of Zhaojun Village and on the development of those related relics, in order to actively create a 5A-level scenic spot and to help the residents get better off. The transformation of the immigrant Chenjia Village into “Zhaojun’s extraordinary house”, has turned the past poor village a hot spot in rural tourism, with a reception of over 280,000 visitors each year. The county has also been promoting the integral development of “Zhaojun Culture + Peking Opera Culture + Tourism”, by establishing a Peking opera fan base in 2017 to provide exclusive venue for famous Peking Opera masters and enthusiastic fans, and by regularly launching Peking opera activities in campuses, institutions and communities. A large number of repertoires such as Wang Zhaojun and The Song of Pear Blossom have been staged in villages. All such efforts have made the culture brand much stronger.

　　At present, Zhaojun Culture has been fully integrated into the development of tourism industry in Yichang, as a cultural symbol representative of the city. Yesterday morning, CCTV’s large-scale variety show The Rural World column group came to Zhaojun Village to further promote Yichang’s local culture and to inject great vitality into Yichang’s whole domaintourism.