Fame follows merit!
On November 1, Yichang won three awards at a time at the 2018 Tencent Global Partnership Conference.
What’s the value of the award? According to the organizer, it isthe result of Tencent's comprehensive evaluation throughgrabbing and analyzing online data ontourism with a view to some key assessment indicators.
It meansthat the tourists themselves decidewhich citystandsout from hundreds of tourist destinations nationwide.
Obviously, Yichangwins public praise. And what lies behind it are thereasons why peoplefallin love with Yichang and come to visit it
New Forms of TourismBringAboutNew Opportunities
In Yichang, there are 4 5A scenic spots, seventeen4A scenic spots and twenty3A scenic spots.
As a national toptourist city, Yichang’stourism does have strong "capital" to attract attention.
Relying on the regional advantages of the golden waterwayof theYangtze River and the world-class water conservancy project and based on the existing advantages of mountain and water resources, Yichang strives to build itself into aninternational touristdestination which features the Three Gorges Dam, China’s leisure and holiday resort and the preferred place for rural tourism in western Hubei, so as tofurther promotethe overall upgrading of tourism from sightseeing to leisure and vacation.
At present, to connect with the Three Gorges areas, the 12 urban eco-tourism corridors and 12 urban leisure greenways, which traversecountiesand cities, are being built.Yichangis alsoexerting great effortsto build 12self-driving RV camping areas, including "Outdoor Resort", "Self-Driving Paradise", "Three Gorges International RV Camping Area", "Jinjiawan RV Camping Area", “Zhuo’er Resort”, etc.
"Yangtze River Night Tour" of Yichang Transportation has set sail officially, opening the curtain of the night tour age; “Cruise Through the Gorge and Around Two Dams” by Yichang Transportation has been implemented, becoming one of thefew "unique" tourism products; the first localski resort—Bailihuang International Ski Resort, has been put into use; and the first phase of Wufeng International Ski Resortwill be completed and put into operationsoon.
These "first" titles have not only solvedthe problem of being hollow of urban tourism, but also pushed Yichangintothe era of panoramic tourism in which "water, land and air" are all tourism resources. They also help Yichang becomefamous national and even internationaltouristdestination.
Smart Marketing Attracts High Popularity
During the golden week of the National Day holiday this year, 8.07 million tourists spent 5.364 billion yuaninYichang, enjoyingthe natural beautyof lakesand mountains and cultural customs.
From holding the brand car self-drivingactivity of"Falling in Love with Yichang• Free Self-drive" for four years in a rowto invitingfamous micro-bloggers and social media influencers from all over the country to appreciate landscape in Yichang,from the creative culturaltourism carnival of "Falling in Love with Yichang”that hasattracted over 20,000 college studentsfrom more than 50 universities in six provinces and cities in central Chinato the popular micro-blog "Transnational CP•Falling in Love with Yichang” , the followers of eachactivity outnumber 10 million.
In early spring this year, Yichang Municipal Tourism Commission, together with local social media influencers, innovatively launched the online experience activity of "Falling in Love withYichang• Spring Stories", which skillfully integrated online and offline publicityactivities andinteractions and gained the attention and participation of a large number of netizens.
The Yichang Municipal Tourism Commission gave up traditional marketing and took the lead tolaunch marketing alliance in Shandong, Shaanxi, Anhui, Guangxi, Jiangxi and other places, successfully creatinga new marketing strategy with the power of wisdom. The main tourist sources of Yichang have gradually expanded from central China to the Shandong Peninsula, the Yangtze River Delta, the Pearl River Delta,Yunnan, Guizhou, Sichuanetc.
Good Environment Leads to Good Experience
Tencent big data shows that keywords on tourism environment inYichang are "friendly service", "no forced shopping", "no invisible consumption" and so on.
This is not the first time that people have spoken so highly of Yichang.
Yichang has toppedthe Hubei Tourists’ Satisfaction Surveyreleased by the Hubei Provincial Bureau of Tourismfor three years in a row.
At present, There are3 national top 100 travel agencies, one of the "Most Beautiful Tour Guides" Liu Peichang and 11 green hotels of the “Golden Leaf Certificate of Green Hotel” and “SilverLeaf Certificate of Green Hotel” levels. In addition to strengthening the supervision of the tourism market, the Yichang Municipal Tourism Commission has also traineda group of high-quality tour guidesand launched primary training coursesof sign languagefor the first time to provide sign language service for disabled tourists visiting Yichang.
In recent years, Yichang has made great efforts to improve the tourism market, focusing on cracking down on unlicensedcars, unlicensedtour guides and unlicensedtravel agencies, and has established a long-term management mechanism for the tourism market, so that the clean and orderly tourism market becomes beautiful scenery for this civilized city.