Maojian Tea, navel oranges, Qingjiang fish, Daohuaxiang Alcohol... , The Second Live-stream Show sponsored by Tik Tok —“AnExhibitionof Hubei withthe Mayor”, a program to assist Hubei’s recovery, was held on the afternoon of April 14. Deputy mayor Zhou Zhengying entered the broadcasting room to introduce the resumption work in Yichang to netizens and promoted a variety of famous products in the city.

　　After enterprises have resumed work and production, people's lives are getting back on track. But how to make up for the losses caused by the epidemic? A live-stream for business in the form of “Mayor + Anchor” drive consumers to focus on famous and excellent products in Yichang, assisting the city for economic recovery.

　　Famous Brands on Display in Turn

　　“It is a great honor for us to participate in this live show.” said Chen Zhuoling, head of Hubei Tu Lao Han E-commerce Co., Ltd. She added that the company was very strict in selecting goods.

　　"The products in this live show represent Hubei’s high quality with local flavors. We share leisure snacks with netizens at very favorable prices, profit is not the primary consideration.” Chen said.

　　Consumers worried about the safety of those products in the epidemic area, so Ma Chi, chairman of Hubei Caihua Tea Industry co., Ltd., gave “peace-of-mind pill”.

　　“More than 10 million yuan were invested for microwave water-removing machines and automatic packing machines to ensure the ‘over-the-ground’ tea processing. After the resumption, the staff keep checking body temperatures every day and the factory has been disinfected thoroughly so that employees can work without anxiety and consumers can feel reassured as well.” said Ma Chi.

　　According to Cui Dajiang, deputy director of Yichang Municipal Bureau of Commerce, the live-show products have gone through strict selecting criteria. After the recommendation of the Municipal Bureau of Commerce and the Bureau of the Agriculture and Rural Affairs, TikTok has selected 11 industrialized leading enterprises with regional characteristics and high-quality supply chains from over 30 products.

　　It is worth mentioning that, in addition to agricultural products, the Yangtze River Piano and Yichang Tourism have also appeared in this live show. “This is important to enhance our city’s cultural tourism.” said Cui Dajiang.

　　Down-to-earth Marketing Attracting Netizens to Place Orders

　　Mayor “doing live-stream business” in person, a unique marketing, has greatly attracted netizens.

　　The live show has attracted many netizens from all over the country to closely experience the culture and customs in Yichang while tasting the specialties online. MicroBlog topics —#Mayor “doing business” for Yichang# and #AnExhibitionof Yichang withthe Mayor # —haveobtained over 200,000 readings.

　　@Xianxianyoujia says: “The deputy mayor is personally promoting for enterprises’ recovery. Come to support Hubei, support Yichang!” @Woshichaoren says: “It is really great; we should applaud for the mayor. @Haikuotiankong comments: “These products’ quality must be guaranteed, we believe the mayor’s recommendation.” Many netizens just praise this down-to-earth marketing.

　　The mayor’s live-stream marketing also gives enterprises hope for the future. Hu Shihua, chairman of Hubei Xiazhou International Travel Service Co., Ltd., participated in the live show and said: “The government has innovated to cooperate with enterprises to promote sales, a nice shot in winning consumers’ confidence.”

　　The down-to-earth marketing has received positive responses from netizens to place orders. By 17:00 on Apr. 14, the total sales in the 2-hour live show have reached 12 million yuan.

　　Promoting the Transformation and Development of Enterprises

　　Yichang UFARM Agriculture and Animal Husbandry Technology Development Co., Ltd., one of the largest e-commerce enterprises on primary agricultural products in China, is familiar with live-streams for business.

　　Zhu Daopeng, general manager of the company, said the company has its own team for live shows and it can receive over 30,000 orders at each show. Through the live show, the company has won 100,000 fans on Pinduoduo (an online shopping platform) and it has recently signed an exclusive agreement with Xinba (aninfluencer) to sell eggs. “The live-stream business is becoming a new marketing mode, gradually forming a market effect.” said Zhu Daopeng.

　　“It was considered a big difficulty for the tea sale this year, we have never thought about the amazing effect of the mayor’s ‘doing live-stream business’, which has also drawn a profound inspiration for enterprises.” said Ma Chi.

　　According to him, the previous tea sales centered on the wholesale and retails, and online sales only accounted for 10% to 20%. During this epidemic, the company clearly realized the “bottleneck” of the traditional marketing channels, thus they need to develop new marketing models on the Internet.

　　Cui Dajiang said that industry digitization is increasingly becoming an important driving force in economic and social development of. Next, our city will explore “influencer doing online business” by carrying out the “Ten Thousand E-commerce Talents’ Training Plan” and the “A Thousand Online Influencers’ Cultivation Plan”, promoting Taobao “Village Show” project and building “Rural E-business school Demonstration Base in western Hubei”. In addition, we will promote the trial of modern apprenticeship for e-commerce, enhance the training of “order-attraction class”, deepen the cooperation between schools and enterprises, and connect industry and education.(Omnimedia Reporter of Three Gorges Daily, Zou Yuan; Correspondent, Liu Yali)