"I want to help people sell agricultural products in Hubei Provinceonline through influencer marketing. Thegold medalproject is Zigui navel orangewiththe annual express delivery volume of more than 10 million pieces." On April 25, at the press conference of the Joint Defense and Joint Control Mechanism of the State Council, the deputy director of the State Post Bureau Market Supervision Department Bian Zuodongsaid that up to now, 37 “gold medalprojects of modern agricultural serviced by express delivery” with a deliveryvolume of over 10 million have been formed nationwide. The gold medal project of Hubei Province is Zigui navel orange. There are 10 silvermedalprojects with a deliveryvolume of over one million.

　　As the only agricultural product in our province that has been awarded the "Gold Medal Project", during the epidemic prevention and control period, Zigui navel orange and spring tea and other agricultural products encountered the same problem of unsalable sales. The Municipal Bureau of Commerce timely integrated sales resources, established a networked information platform, promoted the "online" marketing of production and sales entities, and tried to crack the difficulty of e-commerce participation. The "short video + live broadcast + e-commerce" modelwas adoptedto promote Zigui navel orange brand promotion and live broadcast marketing. Workingwith the postal department and other departments to crack the shortcomings of poor logistics and express delivery, they build a bridge between farmers and business to help sell agricultural products. Statistics show that from March to the present, in less than two months, more than 4.6 million pieces, 23,000 tons of Zigui navel oranges sent by deliveryhave been sold nationwide. (Reporter:JieXingwei; Correspondent:Liu Yali)