During May Day holiday, number of people who went outing, ecological tours and wellness tours continued to grow up in many places of Yichang. Many tourists and local people came out to enjoy rivers and mountains under the premise of protecting their safety and health. During the holiday, the whole city received a total number of 862,500 tourists with tourism revenue of 393 million yuan.
In order to guide tourists to travel safely and orderly, “healthy tour” and “peaceful-mind tour” were launched as the guidance of tourism marketing activities. Among them, on April 30, the first batch of cultural tourism consumption coupons were snapped up in a second. The municipal bureau of culture and tourism publishes the healthy tourism recommendation index regularly every day to comprehensively evaluate epidemic risk, air quality and weather conditions of scenic spots that have been opened, so as to create healthy images of them. Since March, the theme marketing activity of “Everything remains unchanged, travel happily in Yichang” has been continuously carried out, which has selected a number of excellent routes of rural ecological tours and wellness tours online, welcomed by netizens.
From the perspective of tourists’ flow during the holiday, fresh and natural ecological scenic spots and rural tourism spots have become the first choice for people to travel, while short and medium distance self-drive tours, parent-child tours, picking tours and hiking are the most popular and tourists are mainly from local places and Hubei province. A large number of tourists are attracted by traditional natural scenic spots with beautiful environment and fresh air, such as Three Gorges Households, Qingjiang Gallery, Bailihuang, Three Gorges Bamboo Sea, Qingjiang Fangshan and so on.
On the other hand, experiential products are also favored. Three Gorges international RV campsite, Jinjiawan camping park, Muqiao creek, Moon bay and other camping products become favorites of self-driving tourists. New scenic spots, such as 809 micro resort town, Childhood town, Three Gorges Longquan lake, Big family ecological-wellness campus and Guanju river have become the first choice for family and parent-child tours.
Under the premise of strictly implementing normal epidemic prevention measures, scenic spots in different regions activate the tourism market by exploring connotation, enriching products and launching preferential activities. Zhijiang city issued annual-tourism card across the whole country; Xingshan county launched the activity “For Your Healthy, Come and VisitXingshan”, 15 million yuan was taken out to promote tourism consumption; Zigui county launched the activity “Avoid the peak hour, take perfect moments snap at Zigui”; Quyuan’s hometown scenic spot launched the night tour project “Three Gorges Night”. Those spots are opened but the number of tourists is limited regularly, which is favored by young tourists, becoming a new place which can take perfect moments snap.
The municipal department of culture and tourism always give top priority to epidemic prevention, A-class scenic spots have reopened in Yichang should strictly implement epidemic prevention measures. They have all achieved limited, well-organized and secure opening while detailed plan is done from wearing masks, scanning green codes, taking temperatures, registering information to staff management, material preparation, environmental disinfection, appointment to sightseeing, flow limitations, emergency plans. (Reporter Wang Ying, Correspondent Xu Wei)