According to the work plan of Hubei Provincial Party Committee and the Provincial Government to speed up the recovery of the tourism industry after the pandemic, on August 7th, our city held the launching ceremony of the "Live with Love • Travel in Hubei • Happy Tour in Yichang" and announced a series of benefits for people and enterprises.
The one that benefits people most is the free admission policy of all A-level scenic spots in Hubei. Based on the “government-led, enterprise-agreed, and subsidy-supported principle, tourists only need to make an appointment on the official platform with ID card to enjoy the activity from August 8th to December 31st, ", said Luo Chunhong, director of Yichang Municipal Bureau of Culture and Tourism, at the ceremony. 37 free A-level spots in our city will strictly implement the requirements of "limited number, advanced appointment, and different waves". The number of daily reserved tickets should be less than half of the approved maximum carrying capacity.
Hubei travel agencies that are independent legal entities will be rewarded for "inviting travellers into Hubei". Those who organize large-scale groups from inside or outside the province will be rewarded in four ways: charter flights and special train tour groups, chartered boats and other tour groups, small tour groups, and group outstanding contributions.
Under the overall framework, all local sectors are encouraged to innovate and develop new forms of activities and products that benefit people and enterprises to integrate scenic spots, star-rated hotels, rural tourism and other products into a package tour, and to bring agricultural by-products to tourist attractions, star-rated hotels and renowned tourist streets.
Additionally, our city will continue to implement a 2.5-day flexible vocation system. All enterprises and sectors are encouraged to combine the system with union membership activities in the form of summer trip, autumn theme tour, and winter featured tour. Currently, our city is planning and organizing activities, such as "Gratitude to Fujian", "Welcome Wuhan People to Yichang", "Promotion of Wuhan community activity" and "Short Video". Through all-round, multi-angle and all-media publicity and promotion, we are maintaining a good momentum, making people's voice heard through topic discussions and show our positive image. Efforts should be made in publicity to show a new, safe, healthy and energetic Yichang.
"Different from incentive policies implemented over the past years, the scope of this year's awards will be expanded," says Luo Chunhong. Besides the existing benefits, timely financial rewards will be given to travel agencies that attract tourists to Yichang within this year. The reward policy has set new highs in the scope, scale and amount of awards, aiming to fully mobilize tourism companies to engage in tourism marketing in Yichang and accelerate the recovery of the city’s tourism market, making their share of contribution to the high-quality development of cultural tourism industry in Yichang. (Reporter Yang Xinyu&Trainee Reporter Wang Xinyu)