On November 6, the "Yichang Maojian" regional public brand launch conference was held in the city. City leaders Yuan Weidong, Shang Kui, Liu Hongfu, and Wang Rong attended the meeting and unveiled the new brand image of the "Yichang Maojian" regional public brand.

　　There are more than 1,000 companies engaged in the production and operation of green tea in our city. "Yichang Maojian" is another regional public tea brand created by our city since "Yichang Yihong". It is a strategic decision of the municipal party committee and the municipal government, which will strongly improve the quality and efficiency of tea industry. Deputy Mayor Liu Hongfu said in his speech that all tea production enterprises should actively promote the use of the "Yichang Maojian" regional public brand, and follow the principle of "government guidance, market operation, one master, multiple assistants, and joint construction and sharing" to print packaging with uniform identification as soon as possible,to achieve unified labeling of products on the marketas soon as possible. It is necessary to strengthen the use and management of public brands and strictly implement the "Yichang Maojian" production standard.

　　At the meeting, the person in charge of Hangzhou Mangzhong introduced the creative process, brand connotation and symbol creativity of "Yichang Maojian", and played the "Yichang Maojian" brand promotional video. The Municipal Tea Industry Association authorized and signed agreements for the first batch of 10 enterprises approved to use the "Yichang Maojian" regional public brand, including Hubei Caihua Tea Industry. The Municipal Bureau of Agriculture and Rural Affairs commended 10 "Yichang Yihong" sales advanced units including Yichang Qingxigou Gongcha Co., Ltd. (Reporter:Jie Xingwei; Correspondents:Tian Dan and Fang Suzhen)