This year's New Year's Day holiday was the first legal holiday after the end of free admissioncampaign.Ticket prices have been restored in all scenic spots. Yichang City Tourism Annual Card and Yiling Tourism Benefit Card have also been resumed, coupled with good weather, domestic travel bounces back to health. According to statistics, the city received a total of 964,100 visitors during the holiday,andtourism revenue amounted to668 millionyuan.

　　Boostedby this campaign, the city's tourism market recovered steadily, with parent-child toursand rural tours being favoured. Scenic spots such as the Three Gorges Tribe Scenic Spot, Bailihuang Alpine Grassland Tourist Areaand the Three Gorges Wealthy Mountain offered half-price tickets, attractingmany self-driving tourists there. The "hot and cold tour" featuredby skiing and hot springs became a popular choice. WufengInternational Ski Resort added 12,000 square meters of snow playground area, designingmore than 10 kinds of snow entertainment projects, attracting a large number of ski enthusiasts to experience. The BailihuangSki Resort, which has sold as a "ski resort at your doorstep",has been successfully expanded and renovated, tripling the size of its ski slopes and setting up night skiing programs such as starry sky lighting, making it one of the top choices for tourists. In addition, Wuling Gorge Hot Spring has also become a popular destination for cold-weather tours and family tours.

　　In order to prevent and control the winter epidemic and prevent crowds from gathering, cultural and tourism departments at all levels and cultural and sports venues earnestly implemented the suspension of cultural and sports, training, annual meetings and other gathering activities, and used a combination of online and offline methods to carry out cultural activities. The Yichang Museum specially launched two offline temporary exhibitions, "Flower Covering-Chinese TujiaEthnicGroup Brocade Xilankapu Exhibition" and "Looking for'E'-the Past and Present Life of E State", and launching "Zhixing School". The Municipal Library held online lectures and exhibitions "Enter the World of Music", "Seize the Day and Live It to the Fullest-Welcome 2021 "NewYear's Day Culture" Exhibition" and so on. The City Group Art Museum organized an online intangible cultural heritage exhibition, and an online quiz entitled "Recitingthe Classics in Unison to Welcome the New Year"was held in Dangyang.

　　In response to the difficulties of the elderly in using smart technology,various venues and scenic spots arrangedvolunteersto provide service guidance and conduct health checks to further improve service quality. During the festival, the main scenic spots and key cultural venues were in good order, and no major tourism safety accidents occurred.(Reporter Wang Ying,Correspondent Xie Xiaoou from Three Gorges Daily)