On May 9, the 2021 China Brand Value Information Release and China Brand Building Summit Forum was held in Shanghai, which released China's top 100 prefecture-level cities based on the comprehensive influence index. Yichang ranked 16th.
China Brand Building Summit Forum is currently a high-end dialogue platform with extensive influence and driving force. It is one of the important contents to release China's top 100 prefecture-level cities based on the comprehensive influence index for major cities. According to the international standard ofBrand Evaluation - Principles and Fundamentalsand the national standard of Brand Evaluation—City, the evaluation was conducted by the team of China City Brand Evaluation and China City Newsaffiliated to the People’s Daily. Based on the relevant data from national ministries and commissions in the past two years, the comprehensive influence index of city brands was calculated after a standardized analysis of 293 prefecture-level cities in the country.
Most cities on the list share common features such as being suitable, international and attractive. They are characteristic of clear orientation, suitable for living, working, studying, doing business and travelling, with globalized vision of development. In addition to Yichang, three other cities in Hubei are also on the list: Xiangyang ranked 43rd, Huanggang ranked 78th, and Shiyan ranked 79th.