On June 4, the cultural tourism product promotion meeting was held in Che xi Folk Culture Village in Yichang. Vice Mayor Zhou Zhengying attended the meeting and delivered a speech.

　　Promoting the development of culturaltourismindustry, according to Zhou,is a concrete measure to turn the promotion of “nature landscape”to “localculture” and “goodexperience”. It is an important part to boost transformation and upgrading of the tourism industry, and a practice to build a world famous tourism city.All tourist attractions in various places should follow the requirements of the times and market demand, and actively develop a batch of new products and projects with high degree of cultural tourism integration and strong participation. To tell Yichang’sstories well,it is necessary tomake full use of intangible cultural heritage,and highlight local cultural characteristics. We will strive to haveseveral high-level cultural tourism playletsin each county and urban area this year and next year, and each scenic spot above 4A will havemore than onegood cultural tourism performing arts project.