Duringthegolden weekof the National Day holiday, because of the unprecedented high enthusiasm of citizens for traveling, majorscenic spots, village tourismattractions and surrounding agritainment farmhousesof Yichang were crowded with tourists. According to the statistics from the Yichang Municipal Bureau of Culture and Tourism, during the 7-day long holiday, Yichang received 6,488,800visits and realized a total tourism income of 5.268 billion yuan. A-level tourist attractions received a total of 1,163,200 visits, and tourism revenue was RMB 98.18 billion.

　　Various unique activities presented strong appealto tourists. The Three Gorges Dam Scenic Area deliveredmasksprinted with “I love China”, small flags andlovely stickersto tourists for free to express our mutual love and best wishes for the motherland. Yichang Museum, in the exhibition hall of Modern Yichang introduced to teenagersthe origin of the National Day and the development process of People’s Republic of Chinaand thestory of Yichang Retreat(anurgent evacuationinYichangduringtheAnti-JapaneseWar when over a million tons of material and over 1.5 million refugee nationals were transferred to Sichuan before Yichang’s occupation by the Japanese army) so as to strengthen teenagers’ patriotic consciousness. Yuxi Folk Museum and 809 Micro Resort Townofferedthe “Revisiting the Red Road” study trip to pass on thered spiritswith red stories. Characteristic cultural performance activities are rich and colorful. During the golden week holiday, Yichang’cultural light cavalriesinWufeng, Changyang, Zigui, etc.continued to bring performancesontraditional cultureand intangible cultural heritageinto scenic spots.The Yichang Museum held the first special exhibition of Ba Culture entitled “Ba Kingdom in the Southwest” and the Yichang Library launched a series of online lectures named “National Day Patriotism”. Yichang People’s Art Museum received 31,609 visits during its celebration activities for theMid-Autumn Festival,the National Day and the 100th Anniversary of the Founding of the Communist Party of China.

　　Villagetourism wasbooming. A number of characteristic villages such as Shizhu Tujia villagein Zigui, Jiji villageand Fenglin Chinese Rose Garden in Zhijiang andLiziping village in Wufengbecameinternet-famous sites.Family fruit-picking trips for Dragon fruit in Jiuhe Yuantianin Yidu, Kiwi fruit in Panjiawan village and oranges in Honghuataocountywere very popular. Also well welcomed were Lidi Sports Townin Zigui andMoping villagetourism, etc.

　　The “night economy” addedvitality to the festival. The lighting of Moji Mountain and the light show on both sides of the Sanjiang Bridge attractedcitizens and tourists to stroll along the Yichang section of the Yangtze River.“Yangtze River Night Tour” and the Xiba Night Marketwerethe internet-famous sitesfor night consumption. At the same time, various scenic spots launched night tours one after another. Among them, the night landscape tour performance show “DreamBack to Chexi” created by Chexi Scenic Area set a new high of 4,100 visits on the October 5. Besides, scenic spots launched various preferential activities to boost increasing popularity.For example, more than 20 scenic spots including Bailihuang, Chaibuxi, Yang Shoujing Academy, Wuling Gorge, Mingcui Valley, etc. offered free tickets or discounted tickets to attract tourists from Yichang,Jingmen, Enshi, Jingzhou.All scenic spots continue to implement free admission for medical team members assisting Hubei, nation-wide medical staff and residents of Fujian province. In addition, 12 scenic spots including the Three Gorges Jiufeng Valley were open to citizensof the one-year pass.