In this year’s Dragon Boat Festival, driven by folk tour, rural tour, road tour and other products, Yichang tourism market has basically returned to last year’s level. The average occupancy rate of star hotels has exceeded that of the same period last year, and the tourism market has significantly recovered.

　　During the festival, A-level scenic spots around the city continue to launch new marketing and offer more discounts. Qu Yuan’s Hometown Culture and Tourism Attraction launched the activities of recitation of Qu Yuan’s poems to get bone set (a grass to commemorate Qu Yuan)and ticket discounts as bonus; Qingjiang Gallery scenic spot launched Zongzi DIY and one-yuan ticket activities in live stream rooms;half-price admission discounts can be available in those major scenic spots such as The three Gorges Waterfall, Chaibuxi Grand Canyon, Houhe Tianmen Gorge; In Baililhuang scenic spot, a special activity is held: tourists in Hanfu or Tang suits ( two kinds of traditional costume in China)can enjoy free admission, which effectively activates the holiday tourism market.

　　Various forms of tourism routes such as rural green ecological tours and farming culture experience tours have been launched in Yichang. Short-distance outing, road trip, parent-child tour have become the mainstream of Yichang residents. “Yichang Memory” Intangible Cultural Heritage Exhibition Hall and “Gorge Return •175” music, dance and poetry drama were presented IN Jiangnan Intangible cultural Heritage IN Lane. The “Intangible cultural Heritage Market” composed of more than 30 intangible cultural heritage projects became internet-famous sites for citizens. A beach camping festival at The Tianlong Bay Resort attracted 1,800 visitors; “Dragon boat racing” and “zongzi making” activities were launched in Zigui, Wufeng, Yidu, Dangyang and other scenic spots respectively for people to experience folk customs and commemorate the great patriotic poet Qu Yuan.

　　On the day when Dragon Boat Festival meets the cultural heritage Day, more than 50 colorful cultural activities were held in 13 counties and districts of the city. Nearly 30,000 tourists were absorbed to appreciate intangible cultural heritage performances, go to the intangible cultural heritage fairs and make the intangible cultural heritage appointments. experiencing the charm of traditional Chinese culture. (Reporter Tan Maolin correspondent Tan Ling)