A variety of consumption promotion activities were carried out over the Mid-Autumn Festival and National Day holidays in Yichang to release consumption demand. According to the monitored data of the Yichang Municipal Bureau of Commerce, the sales of the 10 largest commercial complexes including the Yichang International Trade Building reached 280.408 million yuan during the eight-day holiday, up 9.9% year-on-year and 69.3% compared to that of 2019.

　　During the Mid-Autumn Festival and National Day holidays, the major commercial supermarkets and commercial complexes of Yichang, such as the Yichang International Trade Building and Wuyue Plaza, made full use of the “Extra-long Golden Week” to organize a variety of activities of various kinds of themes to promote the sales of clothing, cosmetics, catering, sports and so on.

　　During the two holidays the Yichang Municipal Bureau of Commerce have organized around 100 catering enterprises of excellent local products, time-honored brands and specialties catering to carry out the “2023 ‘Yichang, Jingzhou and Jingmen’ E-commerce Live Streaming Tournament” and the “Time-honored Brand Consumption Carnival” at the Wanda Plaza in Wujiagang District, boosting consumption through online live streaming and offline exhibition and sale.

　　At the same time, a number of local commercial enterprises, e-commerce enterprises, and live streamers were organized to jointly carry out the Tik Tok Hubei Consumption Autumn Challenge Competition on the Tik Tok platform as an extra form of promotion.

　　In the other districts and counties of Yichang City, the “2023 Second Green Home Festival” was launched in Yidu County, providing special offers in collaboration with many brands. Dangyang County saw the “First Carnival of Lantern Wonderland”, promoting catering sales by issuing consumption vouchers. In Zigui County, the activities of “Hubei Mid-Autumn and National Day Promotion Season” were held to stimulate consumption with brand discounts and coupon distribution.

　　During the “Golden Week” holidays, a special working group of market supply administration has been set up for daily collection and reporting of market supply and pricing, monitoring the reserve and pricing of important daily necessities, and ensured sufficient supply and pricing stability. (Reporter/Jie Xingwei, Correspondent/Xu Jinfeng)