During the Qingming Festival holidays, the consumption market of Yichang has seen a surge in vitality, with the major department stores and supermarkets experiencing robust supply and demand. According to the data released by the Municipal Bureau of Commerce, 11 major commercial complexes in Yichang’s urban area, including Yichang International Trade Building Group and Wuyue Plaza, achieved remarkable sales revenue of 72.0563 million yuan from April 4 to 6. This represents a noteworthy increase by 12.17% compared to the same period in 2022. (It is important to note that the singular holiday on April 5 for the Qingming Festival in 2023 makes it incomparable for reference.)

　　During the holidays, there have been new highlights emerging from the integration of culture, tourism, and commerce. Wanda Plaza in Wujiagang District, Aqua Plaza, Wanda Plaza in Yiling District, and Grand Ocean Department Store have all launched promotional activities to stimulate holiday tourism and consumption. These major commercial complexes presented a diverse array of options, including online group coupons, collaborative promotions among merchants, gift card giveaways, attractive discounts, and enticing prize draws. These activities not only enriched the festive shopping experience for the customers but also injected vitality into the urban landscape of the city. (Reporter/Jie Xingwei, Correspondent/Xu Jinfeng)