In 2024, Yichang hosted 12 major concerts and music festivals, boosting direct consumption of nearly 5 billion yuan through over 300 promotional activities. In 2025, Yichang will continue to create multi-dimensional consumption scenarios and promote new economic modes such as “Performance Plus”, “Sports Plus” and “Exhibition Plus” to unleash its potential for consumption as well as invigorate its vibrant variety show scene.(Reporter/Yang Jing, Correspondent/Tan Ling)