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“Two Dams & One Gorge” shines at ITB Berlin
2025-03-14 09:33:10
  From March 4 to 6, the ITB Berlin tourism expo, known as the “Olympics of Global Tourism”, hosted China’s largest cultural tourism delegation to date. Chinese representatives from 12 provincial-level regions showcased diverse attractions, with Hubei's “Two Dams & One Gorge” (Three Gorges Dam, Gezhouba Dam and Xiling Gorge) emerging as a star attraction through immersive exhibits extending a global invitation to experience the Yangtze River heritage.

  At the expo, Hubei unveiled five curated world-class tourism routes. The “Two Dams & One Gorge” route, positioned as the centerpiece of Yangtze River tourism and a flagship international brand, drew particular attention. During business matchmaking sessions, European tour operators praised innovative Three Gorges-themed products and initiated partnership talks on the signature itinerary.

  “The expo allows us to elevate this engineering marvel into a global tourism icon,” said a representative from the Hubei Three Gorges Cultural Tourism Group. “International visitors will soon witness the Yangtze’s grandeur while experiencing authentic local culture through our enhanced offerings.” (Reporter/Yang Jing, Correspondent/Tan Ying)